Every brand needs active presence on Instagram; well, they cannot survive without this social media platform at all. After Facebook and Twitter, Instagram is that platform which develops a good social connect between brands and customers.
It is very much necessary to be active on Instagram, if you really wish to contact end users. Comparisons, competitions and much more is possible on this platform. The best part about it is that it comes up with new and exciting features every now and then.
Basically, Instagram offers a great flexibility to interact as well as study the activities of other brands. No doubt, Instagram stories have become the latest fad and a brand just can’t avoid to have those.
It helps a lot to run effective campaigns of brands and it also makes the activities livelier. Instead of that boring content, brands prefer to use Instagram stories to make things look more attractive and readable. The process of creating a story is very easy but developing good content for the same is way too difficult. In order to get things done professionally, you need to get in touch with a reputed digital marketing services company.
If the content is not engaging, there’s no use putting efforts on the story. Obviously, you need something that keeps the audience hooked throughout, right? So, the big question is how to create good content that engages the people? Ask yourself all whys, whos and hows before creating a story.
Read Also: How to Get Followers Without Following on Instagram
How to create engaging content?
Zooming the Instagram stories will surely enhance the effect. All you need to do is hold the finger on that shutter button and record the video. For zooming in, you need to slide it up or down and you are done.
Just plain video is not going to be enough. It has to be all glittery and nice. Filters, texts as well as drawings can be added so that it looks better. Pay proper attention to the objects, emojis and the font sizes. Even colors must be chosen appropriately. There’s a text tool that helps in selecting font size and colors and also allows to add captions and headlines as per need. Choose the right caption and add to the attractiveness. Neon brushes or chisel-tips can be used for drawing circles as well as freehand texts.
This lets you create some awesome mini videos that can be added to the story. You can directly record the same.
In Instagram stories, mention friends by adding @before their Insta account names. This way, they would be linked to the posts and there would be more communication. Hyperlinking is always good. Sadly, you need to have a verified account for this.
If you are finding it difficult to manage the Instagram stories by yourself, then it’s time to hire a good SEO company USA.
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