It’s been 2 years since everyone is finally opening up about their perspective and opinions on how AI is making its space in the digital landscape. However, sometimes the mismatched opinions often land the internet in a debate. While someone is leveraging the AI and boosting their productivity, someone around the corner is getting replaced by it.
Obviously, the debate has a long way to go, but one sure thing is that AI is going to push the boundaries of those businesses that know how to utilise it at the correct time, in the correct way, and for the correct purpose.
Talking about the same, it would be unfair if we did not discuss Generative AI, which is currently the hot topic of the business town. Right from Google to Alibaba, many big brands have come out as perfect opportunists by integrating generative AI into your business. Hold your curiosity and till the end of the blog, you will get your questions covered.
Let’s delve deeper into this guide and understand, how to integrate generative AI in business operations.
Generative AI is an attempt to impersonate human intelligence, which means it is an improvised version of traditional AI that can generate and ideate content too. Apart from content, Generative AI is also capable of producing human touchpoints like stories, conversations, images, videos, etc. Generative AI indulges the human capability of learning too, which means it can reuse its training data to tackle new challenges or queries. For example, Generative AI can solve numerical equations from the principles of mathematics it has processed during training.
According to McKinsey, “Generative AI is a type of AI that can create new data (text, code, images, video) using patterns it has learned by training on extensive (public) data with machine learning (ML) techniques.”
Commonly used generative AI: ChatGPT, Bard, Bing Chat, etc.
Following are the top 4 reasons why every business must utilise this stunning technology:
Generative AI has proved itself as a backbone for businesses across various industries, especially for those who don’t have enough time and resources to generate content manually. It can generate informative articles, images, videos, comprehensive guides as well and captivating copies in a matter of seconds, proving itself as an important asset for content generation.
Another benefit that generative AI can bring to your business is that it can handle routine tasks like data consolidation, or handline promotional mail, which often reduce your employee’s productivity. Generative AI manages these tasks effectively and lets employees devote their time to those tasks that need human creativity and more time.
Did you know? Today, companies like Deloitte have understood the significance of AI and have claimed that around 82% of the leaders believe that AI can contribute positively to the employee’s productivity. Generative AI, with its features like automation, language flexibility, simulations, etc. can bring simplicity to the process taking over unnecessary human efforts.
Businesses can leverage quicker research with the help of AI. Not a joke, but AI can be the backbone of your business rendering you quick results backed up with authentic references. AI can detangle complex data in seconds and enrich you with summarised yet valuable data in hand.
Now that we are aware of how generative AI can create a difference if integrated purposefully into the business, let’s understand how you can integrate generative AI into your business and leverage its ocean-sized potential.
To be precise, this guide will tell you how, just in 10 simple steps you can bring innovation to your doorsteps:
Initiate by finding areas in your business where AI can contribute a lot. For example, in a business process outsourcing firm, integrating AI chatbots can manage routine queries and support requests, giving relief to human resources.
Apart from business objectives, it is important to be aware of the pain points as well as the problems your business is facing. Once you have analysed the main goals and improvement areas of your business, it will be easy for you to acknowledge how and where to utilize generative AI.
Generative AI can be understood as a car that has all the features, but it’s the users that drive it to the desired destination. As discussed, generative AI can generate any sort of content, be it a comprehensive guide a beginner might be seeking or an image that can rank on social media, but to be honest, this magical wand will only work for your business when your employees would be well aware of how to give effective prompts to it.
What are prompts?
Prompts, in simple language, are the commands that are given by users to the AI, according to which it generates the results.
Some key indicators of an ideal prompt
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The importance of AI can be understood with this recent case study of Dubai, which understood the significance of generative AI in business intelligence and organized a workshop ‘One million prompters’, which became the biggest workshop ever organized to upscale the future and train people about prompt engineering.
Now, once you have educated your employees and have revisited the business goals and pain points, it is a perfect time to identify appropriate use cases where using generative AI can contribute a lot to your business.
By identifying the accurate areas where generative AI can be a healer, you can leverage the best of the benefits from it. These areas can be content creation, customer services, email processing, marketing, research or whatever can come to your mind.
It is one of the significant steps in your journey to integrate generative AI into your business. The Internet has a plethora of AI tools available that are designed to meet specific goals of users. While some of them are mindfully designed to generate quality content some excel in data or visualization.
So, if you want to enjoy the stunning benefits and convenience of generative AI in business operations, then look forward to such tools and wisely select the one that aligns perfectly with your goal.
Below are some examples of the best AI tools:
Once, you are done with selecting the best-suited generative AI for your business, the next step is to train it and let it understand the results you are expecting from it. This includes providing the AI model with data relevant to your goal and filtering it to meet your specific requirements. To better perform it you can collaborate with data scientists and AI experts to ensure the model is perfectly trained and performs optimally.
For example, you have decided to incorporate ChatGPT in digital marketing for your business, so here’s how you can train it according to your goals.
Collect a wide dataset relevant to your business goals, such as past customer queries, chat logs, and FAQs.
Clear and filter the data to ensure high-quality, relevant information is fed into generative AI.
Train ChatGPT with your specific dataset to tailor its responses according to your business needs.
Test the model with various simulations to evaluate its correctness, and relevance, and make necessary adjustments.
Analyse interactions, and gather feedback and response metrics to make necessary amendments and refinements for desired performance.
Data is the element that thresholds the capacity of any AI system. Ensure that your chosen AI is enriched with high-quality and relevant data. Take responsibility and create a design that supports the smooth integration of data from several other systems within your organization.
Additionally, taking into consideration the security and privacy of data, establish a solid and efficient control in order to protect sensitive information.
Now the question arises of how you can ensure data security. Simply, look at the image and get acknowledged!
After crossing the 6 crucial steps to integrate generative AI into your business, this step nudges you to make the formal and official move by collaborating with the technical team of your business and asking them to integrate AI into your business process.
More precisely, ask your IT team to integrate AI into the company’s database, content management system, customer relationship management system, etc. This way your business can enjoy generative AI without any technical mess and in an organised way, that too under the control of the IT team.
One should be completely aware of each activity his/her business is engaged in and what results these activities are extracting. If you completely rely on AI, forgetting about the prime responsibility of monitoring the performance and its contribution, then it will be a matter of seconds to see all your efforts going in vain.
Hence, it is necessary to monitor the performance regularly, so that you can track the mistakes and work on them without facing any major time gap or can find an ideal way to perform by analysing the metrics.
Generative AI is not a targeted syllabus to be covered, but a system to understand. Hence, the process of employee training should never lose the loop. Hence, to keep up with the cloud dynamism you should provide training and consistent support to your employees.
This way you would be able to leverage the potential of both upskilled employees and generative AI in business.
AI is a tool that develops changes in the blink of an eye, no matter what the changes are about, whether algorithms, interface or UX, as a business entity you must be aware of such updates to keep your business relevant and utilise the full potential of AI.
This is basic but actually, a core responsibility that should be adhered to anyway.
Top 4 Examples of Businesses that have integrated generative AI into their Business
“AI is here to stay and generate stunning memories at the digital touchpoints.”
Summing up, artificial intelligence has always been in the loop, but today it has become a trend that every business wants to utilise and savour the endless benefits it serves. Right from productivity to detangling the perplexion of task performance, it has gone to the best. Now it’s our turn, to prove ourselves a perfect opportunist and integrate generative AI into business.
However, one should ensure to integrate responsibility while making their business all set for generative AI. Right from data security, and system integration to employee training, generative AI in exchange for utility, demands a little of your efforts in return. Hence, make sure you incorporate generative AI wisely.
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