It is hard to deny the proven significance of competitive analysis while you strive to solidify your foothold in online world. However, the stride takes a low dip when one comes across industries where competition plays no role in success and there is no point of copying link profile of some other company. Can Website analysis service be of any use in that case? Unfortunately, they wouldn’t unless your core focus is on seeing how various industries are linked with each other.
You may not have noticed, but there are several small niches where sites get an edge without depending on link-building process or search engine optimization. Your Monthly SEO package may seem a futile things under one such scenario. It is both fun and a challenge to start with any such campaign where blueprints need to be designed from scratch without using regular SEO tools. Here, your main target would be to attain a place among top ten links offered by Google with twenty or lesser linking domains. This needs hell lot of thinking capacity and imagination.
Read Also: Link Building Strategies
Your best option in this case would be to start by reading the site carefully. It seems like a useless point but you got to start from somewhere. If the site doesn’t offers enough content, then move over to its competitors site and see what all they have to say. It may give you a fair idea about what kind of people you are dealing with and what are the dynamics of this market niche. It will answer a lot fo question and would provide you a starting point. Next, you need to prepare a list of question like what kind of industries avail services/product of your client and what can be solid alternative to it. You need to have a plan that offers solution for all possible questions and obstacles in terms of promotion.
And lastly, you need to work on effectivity of content. When normal SEO tools don’t work, you need to come up with strong content that hits the right spot with reader. This strategy is emphasized even by the SEO companies that work on usual marketing mediums, you need to stay one step ahead of them. Almost every SEO company in USA would agree that if you need to lead the search results you need to work on your content irrespective of quality and quantity of tech tools used. Turn all information related to your client’s site into a different format like that of an algorithm chart or a FAQ page or some graphical blog. Even if you are going to build some links, it would help in offering a strong tool other than a simple home page.
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