AI can also help you reach your customers in a new way by creating personalised Ads. By doing this you can increase your target audience. You can’t rely on CHAT GPT to avail of AI’s benefits. In this blog, you will come to learn about how you can boost your digital marketing efforts ranging from customer segmentation to optimization. This way you can easily predict future and upcoming trends. Let’s come and make ourselves aware of how to use AI in digital marketing to make it more attractive and creative.

Why Use AI in Digital Marketing?

AI is a tool that can complete time-consuming tasks such as email Marketing, generating posts for social media, and running ads automatically. Doing so, not only saves time for the marketers but promises that these tasks are done with proper dedication. Being automotive you can execute your work even faster without the risk of human error.

Using AI in marketing you can also increase your audiences, leading to increasing customer management. You can also reach the right audience with the right detail at the right time. It also makes the experience of customers even better by offering all-time support to it. Using chatbots, it quickly resolves the queries of the customers through which their satisfaction increases leading to a reduction in the workload of the team. AI also looks at customer feedback to help improve products and services, making sure businesses stay tuned in to what their customers want and need.

6 Ways to Use AI in Digital Marketing

Image Source: Darwin AI

1. Customer Segmentation

The very first step to examine your customer experience is customer segmentation. If you do it on a manual basis it becomes costly and time-consuming. Using AI can divide up your customers according to their needs, interests, habits, etc. This division makes it easier for marketers to target the group of customers according to their needs. AI can suggest products, services, or business arrangements that would be a good fit. This makes it possible for marketers to respond immediately and alter their products and customer experience as required.

2. Chatbots

It is one of the well-known AI widely used for years. AI Chatbots can help you by providing the best customer service by generating leads, distributing content, Creating surveys, etc. It has the capability of answering questions of the customers that have not been found in the FAQs section. This saves time by answering the same questions again and again and making the customers believe that they are getting the support they need in real-time.

3. Ad Targeting and Optimization

Marketing teams can focus more on advertising campaigns by taking the help of AI’s data analysis capabilities further giving more precise ad targets and optimization. In the same way, AI in digital marketing can target different audiences by having a variety of ads to increase their productivity. Businesses can target the right audiences and make instant changes to ad placements, budget allocation, and offering decisions thanks to AI’s rapid data processing.

4. Predictive Analytics for Customer Behavior

Predictive analyses can predict the trends of the future, the behavior of the customers, and changes in the market according to historical data. Through this, you can make data-driven strategies. For example, Amazon and Netflix use predictive analytics methods to recommend shows and movies according to the viewer’s choice to keep them engaged with the platform. Companies can easily find the common things in the users who have stopped their services with the help of predictive analytics.

5. Automated Content Creation

Creating content on your own is a time-consuming process. Compelling content right from written content to visual content is a difficult task. While creating the content, the first thing that comes to mind is generating the content through open AI Chat GPT 3. Users are searching for solutions that save their time and money. They let you specify details like brand voice even further. Let’s mention some applications of AI in content marketing.

• Landing page copy
• Long-form content
• Search Engine Optimization (SEO)
• Email communication
• Proofreading and editing
• Image and Video Creation

6. Automated Email Marketing Campaigns

Artificial Intelligence helps automate email marketing campaigns by sending the right message to the right person at the right time. Many users prefer to choose email marketing over different forms of communication. It thereby increases the time and ROI of the marketers. While automated email systems have been around for a while, AI and digital marketing can now achieve new capabilities. For example, Mailchimp is one of the platforms through which one can analyse the behavior of the subscribers and send email content thereby improving the marketing campaigns in return.

Pros and Cons of AI in Digital Marketing

After going through the ways of using AI in marketing let us discuss the pros and cons of it.

 Examples of AI in Digital Marketing

If you are bored of reading, let’s learn about something really interesting. Here, are some examples of AI in digital marketing:-

Amazon

Amazon is one of the well-known shopping apps. This app uses AI for analyzing data such as items in the cart, search history, and purchase history. Proper product recommendations are also mentioned on Amazon due to its machine learning algorithms. Due to this, it encourages customers to purchase the product and increases sales. Mentioning below one of the example of it:-

When customers search for Mobile phones, Amazon gives a variety of options for the best mobile phones according to their features, camera quality, RAM, etc. This helps the customers to purchase the best quality phone at the best price. It also shows the number of times other customers viewed it and shows comments from the customers who have already purchased and used it.

Amazon also has its own voice assistant “Alexa” that helps users in purchasing the product, maintaining orders, etc. This facilitates hands-free and more convenient shopping. If the user gives the command to Alexa to deliver suggestions related to any product or find new, it will do it.

Spotify

Are you fond of listening to music? Of course yes, everyone loves listening to music! Spotify uses AI through its AI DJ feature to understand the listener’s choice, location, purchase history, interest, etc. It’s a very popular app widely used by people across the world. As Ruchika Singh, the Director of data science and insights in one interview tells how the company uses the algorithm method to analyze the journey of customers. Due to this Spotify has become the top streaming company among the users.

As Jacob Collier quoted a beautiful line:-

“AI as a tool in music-making is fine, but it’s always going to be the humanity in music that makes people want to listen to it.”

Converting users into paying customers is made easier for the business when it concentrates more on creating a positive customer experience from the initial point of contact.

Starbucks

Image Source: Chatbot Guide

According to statistics, 60 million people nowadays use voice search on their mobile phones. They use voice assistants like Siri or Alexa. These are growing at a fast pace and Starbucks is taking full advantage of it. Customers who are fond of coffee can now easily order and modify their orders by using the Starbucks chatbot application named “My Starbucks Barista”. They can also confirm their pick-up location via this application.

As this app Starbucks has become popular, they have launched advanced AI technology in some of their outlets where customers can experience making coffee via the new tool “Mastrena II espresso makers”. It has been noticed that such advancement in the AI with lead to growth and engagement of mobile customers from all over the world.

Sephora

Sephora, a cosmetic brand has full faith in AI and has been using chatbot technology for a long time to offer its customers accurate product information. It also solves the queries of the customers on an urgent basis. After the research done by the consumer, the brand came to know about the choice of customers so they started searching for the products depicting certain categories. The chatbot in Sephora advises its customers about makeup, skincare, etc. It also helps in boosting the satisfaction of customers.

What will be the Future of AI in Digital Marketing?

The future of artificial intelligence (AI) in digital marketing is a bit dynamic and it is difficult for us to judge how many changes it will bring in the coming years. If AI becomes vast and better, it will become crucial for marketers to generate real content for their customers according to their needs and what they want. We all know that AI provides us with lots of benefits but still, it lacks something of which we should be aware. In the future, marketing plans should be forward thinkers to make correct predictions about upcoming trends.

Siri and Alexa, voice assistant devices can also take place to shape the future. In this way, marketers need to ensure that their content is working using new ways of searching leading to creative and attractive experiences for the customers. It will affect the privacy and security of the customers so with the help of AI the data of the customers will be protected. Overall, the future of AI in digital marketing is unlocking the doors of endless opportunities. It will bring new, creative ways for brands to connect with people and stay ahead of the competition. AI will help brands understand their audiences better and create more personalized and exciting experiences. This means smarter, more engaging marketing that makes a real impact. The future of AI is full of brightness and innovation!

Conclusion

AI in modern digital marketing has become a potent tool to take advantage of as it keeps on changing according to new technologies to keep global developments updated. In today’s world AI offers an enormous number of benefits and it depends on the user that where they are using it. They can either use them to generate leads or bring a reduction in the loss of customers. Using AI in your digital marketing operations will help your company reach new heights in terms of lead conversion and business growth. So, if you are a tech person explore these ways of using AI in digital marketing along with the examples. We at W3era, are always here to help you with the latest details!