Dropshipping is a popular way to do business because it doesn’t cost much to start, you don’t need to keep any inventory, and the whole process is pretty simple. This makes it a great option for people who want to start a new business without spending a lot of money upfront. Plus, with dropshipping, you can sell all sorts of things without ever having to buy them yourself. In this blog, we’re going to talk about dropshipping – what it is and whether it’s worth your time. Once you’ve got a handle on what dropshipping is and how it works, you’re probably going to wonder if it’s something that can actually make you money and grow your business.

What is Dropshipping?

Dropshipping is a way for companies to sell products without keeping them in stock. Here’s how it works: when a customer orders something, the company tells the manufacturer or distributor, who then ships the product directly to the customer. So, the company never actually handles the products themselves.

Here’s the process: the customer pays the company, the company pays the manufacturer, and the manufacturer sends the product to the customer. Basically, the company acts as a middleman.

Since there’s no need to keep inventory, dropshipping is a good option for new business owners because it’s cheaper, and there’s less risk of getting stuck with unsold products.

Dropshipping Business might be the perfect solution for an online store

This approach offers some significant advantages if you are thinking about starting an online store without worrying about cost and hassle. Here’s why:

1. Start Small, Spend Less:

Forget stocking up on products before you even make a sale. With drop shipping, you don’t need a huge investment upfront. You only pay for what your customers buy, which means less risk and more cash in your pocket to get started.

2. Test the Waters Before Diving In:

Not sure if that funky new phone case will be a hit? With drop shipping, you can easily add products to your online store without buying any inventory first. This lets you see what sells and what doesn’t without wasting money.

3. Freedom to Work from Anywhere:

Drop shipping gives you the ultimate flexibility. As long as you have a computer, you can manage your business from anywhere in the world. Perfect for the travelling entrepreneur or the one who just wants to work in their pyjamas.

4. Build Your Brand, One Order at a Time:

Even though you’re using a drop shipper, you can still create your unique brand. Some suppliers allow you to design custom packaging or even create products on demand. You can also use private label options, where products come in your branded packaging. This way, your customers will remember your store, not just the product itself.

How to start a dropshipping business step-by-step guide

Step 1: Choose What to Sell

Firstly, decide your business concept like what you want to sell and to whom. Since dropshipping offers many options, it’s best to start with a few products that you think will appeal to a specific group of people.

For instance, let’s say you decide to sell graphic T-shirts to skateboarders. Your T-shirts will feature designs tailored to this audience and match their style preferences.

Your business concept influences everything – from the products you offer to your website design and marketing strategies. Take your time to get this right. The good thing is, with dropshipping, you can easily adjust your product lineup if needed or if your interests change.

Step 2: Find Suppliers

Once you have your business concept, you need to find suppliers who can provide the products you want to sell. Before building your website, take some time to research different products and suppliers. Look for wholesalers who offer the products you’re interested in at competitive prices.

Popular marketplaces like Flipkart, Amazon, Indiamart, OLX, and Myntra are good places to start your search. You can also explore print-on-demand services for custom apparel, home goods, or books. These services allow you to print custom graphics on various clothing items like T-shirts, socks, and jackets.

When choosing a product, look for something that excites you, has a good profit margin, and looks appealing in product images. Many suppliers also provide statistics on popular items, helping you select products with existing demand in the market.

Step 3: Choose Your Suppliers

Once you’ve decided on the products you want to sell, it’s time to select the suppliers who will actually ship these products to your customers. Here are some key factors to consider when choosing your suppliers:

1. Quality: Look for suppliers that offer the level of quality you want your business to be known for. Decide whether you want to position yourself as a provider of premium products at higher prices or as a budget-friendly option with lower prices but possibly lower quality.

2. Profitability: Ensure that you can make a reasonable profit on the products you sell. Take into account shipping and transaction costs when calculating your profit margins. Most drop shippers aim for profit margins of around 15% to 20%, but higher margins are always welcome.

3. Reliability: Choose suppliers that consistently deliver products on time with reasonable shipping costs and delivery times. Since many suppliers are located overseas, consider whether you’re comfortable with longer shipping times for your customers. It’s also important to work with suppliers who keep their products in stock to avoid any delays or backorders.

4. Return Policy: Opt for suppliers that offer a clear return policy whenever possible. While not all suppliers provide this option, it’s essential to check before finalizing your decisions. Your return policies should align with what the supplier offers to ensure a smooth customer experience.

Most dropshippers prefer using online marketplaces because they offer a wide range of products with reliable suppliers. 

Step 4: Create Your Online Store

Now it’s time to set up your online store where you can showcase and sell your products. An e commerce dropshipping is like a virtual shop where customers can browse and purchase items.

Setting up an online store may seem daunting, especially for beginners, but it’s not as complicated as it seems. Here’s what you’ll need:

1. Content Management System (CMS): Choose a platform like WordPress, Shopify, or Squarespace to build your website. These platforms provide templates and tools to help you design and manage your online store.

2. Domain Name: Select a unique and memorable domain name for your website. This is your web address that customers will use to find your store online.

3. Web Hosting (if using WordPress): If you’re using WordPress as your CMS, you’ll need web hosting to store your website’s files and make them accessible on the internet.

4. Integration with Dropshippers: Connect your online store with your chosen dropshipping suppliers. This allows for seamless order processing and fulfillment.

5. Payment Gateway: Set up a payment gateway to accept online payments from your customers securely. This ensures smooth and hassle-free transactions.

The best e-commerce websites automate the entire sales process, including order fulfillment with the supplier. This prevents you from manually entering orders every day, reducing errors and saving time. 

Additionally, consider selling your products on other platforms like Amazon or social media (such as Facebook or Instagram). This multi-channel approach can help increase your brand’s exposure and drive more sales.

Step 5: Register Your Business

Registering your business is an important step to make it official and legal. It gives your business credibility, protection under the law, and access to various benefits and opportunities. Here’s how to do it:

1. Choose a Business Structure: Decide on the type of business structure that suits your needs. Options include:

   – Sole proprietorship

   – Partnership

   – Limited Liability Partnership (LLP)

   – Private Limited Company

   – Public Limited Company

2. Obtain Unique Identification Numbers: During the registration process, you’ll need to obtain specific identification numbers such as:

   – Permanent Account Number (PAN)

   – Tax Deduction and Collection Account Number (TAN)

   – Goods and Services Tax (GST) registration

3. Get Necessary Licenses and Permits: Depending on your business type and activities, you may need to acquire additional licenses and permits to operate legally.

It’s a good idea to seek guidance from a legal professional or a company registration service to ensure you comply with all relevant laws and regulations. 

Step 6: Promote Your Business

Simply creating a website isn’t enough to attract customers; you need to actively promote your new business. Since your business is online, you’ll need to use digital marketing strategies to reach potential customers beyond your local area.

1. Engage on Social Media: Join relevant social media groups related to your business niche and participate in discussions. Instead of just selling, focus on providing valuable information and solutions to people’s questions. By establishing yourself as an expert and resource in the community, you’ll naturally attract attention to your business. Create dedicated business pages on platforms like Facebook and Instagram, and regularly post updates about your products, promotions, and industry tips.

2. Invest in Ads: Consider investing in paid advertising to reach a larger audience. Platforms like Facebook Ads allow you to target specific demographics and interests, even with small budgets. Start with a modest daily budget, such as INR 500, to drive traffic to your e-commerce store and increase visibility.

3. Utilize Content Marketing: Start a blog on your website to improve your search engine visibility through SEO tactics. By creating valuable and relevant content, you can attract organic traffic from search engines and establish your authority in your industry. This could include how-to guides, product reviews, or industry insights.

For many new e-commerce businesses, a combination of these marketing strategies is essential to gaining visibility and attracting potential customers to your online store.

Conclusion

This guide provides beginners in dropshipping with essential knowledge for a successful eCommerce venture. While it requires planning, anyone can thrive in dropshipping. With these steps, you’re on the path to success. Dropshipping allows quick startup and cost-effectiveness, freeing time for marketing and brand building.

Also, nowadays, big conglomerates like Amazon, Myntra, Grofers, etc, are providing basic daily needs items with heavy discounts that are appearing more beneficial to people.

This is the time to gather your SEO & PPC to get better E-commerce results.

We have selected 10 SEO Tips, and 10 PPC Tips for delivering better E-commerce results.

10 PPC Tips for better E-commerce are:

1: A Negative Keyword list is your go-to:

Negative keywords tell the search engine to not show ads for certain terms. This helps in cutting out irrelevant searches for your product, only the interested customers will have access to your ad, thereby, getting organic traffic. As an additional benefit, if you have several PPC campaigns running it helps in avoiding cross-promotional matches.

2: Choose Single Keyword Ad Groups:

These Ad Groups contain a single keyword, even if Google recommends you to have 10-20. It is preferable with a single keyword as you only focus on a keyword in your URL, your content, landing page, and Meta tags. With one single keyword, you just need one term to trigger the ad and can make an ad dedicated to that keyword. Once we focus on a single keyword, our ads can be swayed into one direction and attract an organic audience.

3: Make sure your Product Pages are optimized:

It is important to know that optimization is a very good way to benefit from your website and pages, as it helps in creating an organic reach and gain organic leads too. A good product title and product description with keywords helps as people can find it easily. This can be beneficial for SEO also.

4: Choose the timing wisely:

It is a fact that putting your ad out at the right time can be beneficial. It can only be done if you know your audience well. When you start, you can use a cost-effective plan for a 24/7 schedule. Once you are aware of the active times, you can bid adjustments on the time the campaign should be set.

5.Bid Wisely!

Our bids are our foundation, so making a fruitful strategy for bidding is important. The first step is to define your goals wisely, then you can choose your strategy. The common four goals and strategies used for them are:

1. Click-based Strategies
2. Views/Interaction Based Strategies
3. Impression-Based Strategies
4. Conversion-Based Strategies

Choose your strategy wisely, without it, it would be hard to reach the right audience and fulfil your goals.

6: Choose Locations Accordingly:

With the Google AdWords system, ads are shown based on an individual’s IP address or GPS location. Choosing a location is a relatively easy task than choosing bid strategies, as it depends on your business. If you are a repairman, your services will be delivered to your city, but if you sell clothes, accessories, jewelry, you can target cities, states, or nations! Always toy with the location sphere if you can, this helps in seeing if you can get a new sphere in your market.

7: Choose your Platform for advertisement wisely:

It is important to choose the platform your ad will be shown on wisely. Amazon Advertising and Google Merchant Centre are the most popular websites.  With growing sales in the pandemic, these platforms are being used more by the retailers. Google has also noticed Amazon’s running ads growth and recently tested running Amazon shopping ads on Google.

8: Optimize your Product Pages right now!

This means adding a good product title, keywords in the title tag, among others, so that people can search online about them. You should never leave your page without optimization. It not only helps in PPC but also helps in your SEO. You must add relevant keywords to your product description.

9: Achieve the Best Ad Position:

You can achieve this by optimizing your bids, a task you should work on continuously for your PPC campaigns. It requires a lot of time and attention to detail. A check on your analytics should be done daily. There are two prominent bid optimization approaches to consider, like Manual, and Algorithmic. Manual is the most basic method for managing bids, than Algorithmic which is more advanced and combines automation.

10: A/B Testing is a must!

It is a crucial step to check what is working and what is not in your PPC Campaign.

A/B testing for PPC is easier than the usual testing methods. You must test the headline, body, link, keywords, along with others, in your ad copy. We have to test how on certain keywords are working better in terms of: conversions, CTR, creating and raising awareness, etc. The more you test the more you have in your bank of keywords with very keyword serving a certain purpose.

10 SEO Tips for better E-commerce are:

1: Create new and better Content:

Nowadays, the availability of content is easy, but the availability of relevant content is not. So make sure that you create new content that is relevant to your audience. Don’t stop there! Just creating content won’t help, try making new pages that support their decisions through your content and pages.

2: Choose the right keywords:

The most important, and the foundation of SEO is choosing keywords, that are searched, and that takes your product to your audience. You should make sure that your pages are targeting those product keywords. Not only choosing them, but embedding them in your URL, landing pages, web pages, and content helps in directing the consumer in one direction, and makes Google believe your content is valuable and relevant.

3: Write for buyer intent:

Writing for buyer’s intent simply means writing to provide a solution to their problem. People do not use keywords according to what Google wants, they write according to their needs and problems, keywords that come straight to their mind. So instead of sounding formal and professional, write for them as of solving an issue.

4: Optimize your Product Photos:

Doing a proper SEO of your product images is important because people look out for images while buying a product. Paying attention to Meta tags, as well as the actual name of the file, and product description needs to describe a few carefully chosen keywords.

5: Keep an eye on Website Analytics:

SEO is considered the biggest element that drives businesses today. SEO helps in knowing the behavioral changes in audiences. If the customer spends more time searching a product means, they cannot find it soon enough, thus, the SEO needs to be optimized.

6: Improve the speed of your site:

As much as keywords are important, it is important to keep your technical SEO updated and working. This not only benefits SEO but also allows the audience to deal with a user-friendly website. A user won’t wait for your content to load, no matter how relevant, he’ll just jump to another site. Not just this, but a well-working site with better speed ranks better in Google search engine rankings.

7: Use Internal Links:

For better search engine rankings, internal linking is important between products and categories. Internal linking helps in better site navigation, thus helping find products easily and an improved shopping experience.

8: Take real-time insights from search:

Taking real-time insights helps you keep yourself updated on new trends. It is important to respond to them on time and keep another close look at what’s popular.

9: Keep your product descriptions SEO-Optimized:

Another way to improve rankings is by optimizing your product descriptions with keywords. Most of the product descriptions are copied, and not relevant, it is important to create quality product descriptions, everything the potential customer would want to know about a product.

10: Do look at your existing strategy:

The most important thing is to keep a note of is your existing strategy, see what is working for you, and what has to go. These can help in your understanding of what keywords to put out, for better working, without having to try and test new keywords again and again.

These SEO & PPC tips will help you derive better results from your e-commerce trade, and are something to carry for 2021 SEO and PPC tips.