As of today, there are over 330 million active Twitter users globally, making the competition tough for Twitter users to gain the trust of their followers. Using this dynamic platform becomes more manageable with a verified status, ensuring your profile is the genuine representation of your brand or persona. In this digital age, Twitter Verification is more than a symbol; it is a passport to credibility and prominence in the ever-evolving Twitter community. This blog helps you to understand the significance of the Twitter verification badge and how to apply for it successfully.

What Does Twitter Verification Mean?

Twitter Verification is considered as a symbol of trust and authenticity in the Twitter community. When an account is Twitter Verified, it receives a distinctive blue badge next to its name, indicating that the account is genuine and belongs to a famous figure, celebrity, brand, or entity. This badge holds immense value as it signifies that Twitter has confirmed the account’s identity, ensuring users that they are engaging with genuine content.

In addition to authenticating identity, Twitter Verification comes with practical benefits. Verified accounts often experience higher visibility, gain more followers, and are trusted sources of information. For individuals and businesses alike, this verification badge acts as a digital certification, setting them apart in the vast sea of Twitter profiles. It establishes a level of credibility and trustworthiness, making it a popular status for those aiming to make a significant impact on the Twitter platform.

Only Twitter has the authority to verify accounts and grant the verified checkmark badge to profiles. It is important to note that third parties do not have the authority to give the blue checkmark badge to profiles.

Some key points to understand about having a verified Twitter account:

1. Verification is not an Endorsement: Being verified does not mean Twitter endorses or supports the account. It simply indicates that Twitter has confirmed the account’s credibility.
2. Consistent Badge Placement: The official verification badge consistently appears in the same place. Verified accounts always showcase the checkmark next to their username, visible on their profile and any tweet they post. Additionally, it is displayed next to the username in search results.
3. Uniform Symbol: The official Twitter verified symbol maintains a consistent shape with a white checkmark. It is important to note that the colors may vary based on your business’s designation.

As of April 1st, 2023, Twitter decided to discontinue its old verification program and introduced Twitter Blue across the platform. Due to this change, any account that was verified based on the previous criteria lost its blue checkmark.

Why is it Important to Verify Your Twitter Account?

Having a Twitter verified symbol can significantly enhance your credibility, especially for brands and businesses looking for Twitter marketing services. When users are researching or looking for reliable accounts, the presence of a Twitter verified symbol makes your profile more appealing. It signals authenticity and authority, making it easier to attract followers.

A verified Twitter symbol next to your personal or business profile offers several benefits:

1. Preventing Identity Theft: A verified badge adds a layer of security by confirming your identity.
2. Signifying Quality and Credibility: The blue checkmark on your Twitter account indicates that your account is trustworthy and of high quality.
3. Building Trust: The Twitter verification badge helps in building trust among the Twitter community.
4. Opting Out of Group DMs: Verified users have the option to avoid group DMs.
5. Filtering Notifications: You can filter and receive notifications only from other verified users.

Now that you have understood the benefits of acquiring a Twitter verification badge, a question arises in your mind whether I am eligible to receive the Twitter verification badge.

Who is Eligible for Twitter Verification?

In 2017, Twitter suspended its verification process due to criticism for endorsing individuals rather than verifying identities. However, it recently relaunched with a new system. Now, to secure a Twitter blue badge, your account must be authentic, notable, active, and of public interest.

Twitter introduced new criteria for verification, focusing on specific categories:

• Government
• Companies, brands, and organizations
• News organizations and journalists
• Entertainment
• Sports and gaming
• Activists, organizers, and other influential individuals

Besides meeting category-specific criteria, your account needs essential information like a profile image, email address, or phone number to prove authenticity. The verification badge also considers account activity; it must be active in the last six months.

If you meet the eligibility criteria, then you can proceed with the step-by-step process of verifying your Twitter account.

Also Read: Twitter X: Elon Musk’s Vision for a New Social Media Platform

How to Successfully Apply for Twitter Verification: A Step-by-Step Process

The steps to apply for Twitter verification checkmark are an easy process. Whether you are using your desktop or mobile app, the steps are the same.

Step 1: Log in to your Twitter account and go to “Settings and Privacy” > “Account Information” from the left-hand menu.

Step 2: Check your verification status and request verification.

Step 3: Click “Request verification”, and a new window will appear to begin the process.

Step 4: Choose your account category from the available list. Twitter plans to introduce more categories soon.

Step 5: Select a method to demonstrate eligibility based on your chosen category. Criteria vary for each category.

Step 6: Provide evidence related to the selected method. For example, for “Professional sports or gaming entity”, show an official website mentioning you. For “News coverage”, you need to submit at least three links from reputable news sources that covered you in the last six months.

Step 7: This is the last step to apply for a Twitter verification badge. You need to submit an identity verification document to confirm your identity.

And you are done with the process.

Once submitted, Twitter manually reviews your account against eligibility criteria and verification rules. The approval process takes days to weeks, depending on the number of applications in the queue.

If you do not get the verification badge on the first attempt, then you can re-apply for it again in 30 days.

Also Read: How to Create Twitter Threads: A Beginner’s Guide

How to Get Verified on Twitter in 2024?

Getting verified on Twitter is a big achievement for individuals and brands. The unique blue checkmark not only adds credibility to your profile but also distinguishes you from the crowd. But there is a hurdle in how to enhance your chances of getting verified on Twitter.

There are a few points that will guide you to receive the Twitter verification badge on the first attempt.

• Build a strong online presence

Before applying for verification, you need to ensure that your Twitter profile is complete and showcases your identity or brand effectively. To achieve this, you can tweet regularly, engage with your audience, and share content that displays your interests or expertise. A strong online presence increases your chances of getting a verification badge from Twitter after it recognizes that your account is valuable.

• Meeting Twitter’s eligibility criteria

Twitter has specific criteria to verify the accounts of its users. You need to ensure that your account is active with a complete profile including a profile picture and header image along with a confirmed phone number. If you are a brand or business, you need to ensure that you have a website linked to your Twitter account.

• Authenticity matters

Twitter verifies accounts to confirm their trustworthiness and authenticity. If you are an individual, you must use your real name, and if you are representing a brand or organization, make sure that your Twitter handle and account name are consistent with your brand identity. You can also provide up-to-date information regarding your business or organization in your bio.

• Gather media coverage

One way to increase your chances of getting a verification badge is to have a distinguished online presence beyond Twitter. If you have been covered in reputable news or have received recognition in your industry, you can compile a list of links or articles, press releases, or interviews that highlight your achievements.

• Promote a positive online environment

Twitter values its users who contribute to a positive online environment. You need to avoid engaging in offensive behaviour or violating the rules of Twitter. A clean track record will be favourable for you when Twitter evaluates your eligibility for verification.

Conclusion

Twitter Verification is an achievement for brands and content creators, serving as a badge of authenticity and influence in the competitive social media landscape. More than just a blue checkmark, it signifies trust, brand protection, and identity validation, which is crucial in gaining followers’ confidence. If you follow the steps of applying the Twitter verification checkmark as mentioned in the blog, then you will receive the verification badge.

W3Era, a leading Digital Marketing Company, offers the Best Twitter Marketing Services for businesses, ensuring effective social media presence and engagement. Our skilled team implements strategic approaches to enhance brand visibility, reach target audiences, and drive positive interactions. With customized solutions, we optimize Twitter marketing campaigns to deliver exceptional results for businesses aiming to thrive in the dynamic world of social media.