There was a time when SEO was the only important thing, but nowadays, great content rules the internet. With this change, users will benefit, and high-quality material will be more widely shared.

In the era of digitalization, Google is the ladder to uplift your business by increasing its online presence in the market. To utilize its services you have to increase your knowledge about Google updates and stay connected with it. This can help you generate valuable content for your target customers.

Have you noticed any changes in the Google ranking guidelines?

In 2024, Google updated its content ranking guidelines, it is improving the search results by minimizing irrelevant content by 40%. In the era of AI technology, Google raises the value of human-written quality content.

When you think about high-quality content, what comes to your mind?

What type of quality content does Google search ranking want now?

How can you generate quality content that would rank on Google in 2024?

The answer to all these questions is to concentrate on creating humanized and user-connected content that will add value to a reader or user search.

User-centric content is key to winning the game of Google ranks in 2024.

Let’s dive into the knowledge of Google Core Updates and understand its powerful impact on business or website ranking. This blog will help you create high-ranking content in 2024 by exploring Google core updates and providing a guide.

This guide covers the following key components that will help to generate quality content for Google rank.

7 Tips and Guides to Generate Quality Content for Google

1. Align the content strategy as per the user

No doubt, SEO is the core of every content, hence remains inevitable. But according to the recent Google update, equal focus should be drawn to generate quality content too. If your content is authentic and personalized then no one can stop it read by your target audience.

User search behavior and feedback can be an important tool to analyze the needs and generate result-driven quality content.

• Focus on target customers: Identify the needs, preferences, problems, demographics, and trends in the market.

• Map your customer’s journey: Put your feet in your user’s shoes so that you can think like readers and understand the touching point while they interact with the brand or business.

• Update your content as needed: The market is the absolute synonym of dynamism, hence it too affects customers’ needs and demands. Hence the business should try to interact with your customers at every stage and focus on acknowledging the customer’s needs. After the feedback and conversation, the business should update the content likewise.

Tip: Are you finding it difficult to understand these key points? Don’t bother yourself to handle your content and fear about Google updates.

You can still run your business by outsourcing Content marketing services, which can ease your journey to maintain ranks on Google, under the guidance of SEO experts.

2. Monitor the user data and find the gaps in the content

To concentrate on developing a strategy for content, you have to monitor the feedback of the users and acknowledge the behavior, repeat clicks, and engagement patterns.

For effective content planning, you can utilize the tools that help to collect all the data related to the customers such as website traffic, click-through rates, and lead conversions.

By collecting the data, you can analyze the gaps and improvement areas to make it better for the user.
Here are a few steps that help to improve the content strategy and make it more user-friendly.

• Develop credibility by using the E-E-A-T method which includes experience, expertise, authoritativeness, and trustworthiness in your content to attract users

• Provide real Knowledge with expert advice to resolve their problems and improve your content quality by adding information from authentic sources

• Showcase your writer as an expert so that readers can believe the information provided by them

• Keep your content informational, readable, and updated as per the trends in the market

To get better and faster results, you can outsource the content services from digital marketing agencies too. One such agency is W3era.

3. Organize content as per the user’s intent

After understanding the behavior, needs, and engagement patterns of users, now you are ready to organize content that resonates with user intent.

• Build an outline for your content to showcase your information effectively as per the user intent.

• You should create content that has a unique touch, as well as authentic and original information about the topic. This type of content is pushed by Google to the SERPs.

• Try to avoid keyword stuffing, and data redundancy and provide a clear interpretation of the topic. While searching, users want exact answers as per their requirements in one go.

If you want to show the specialty of your business and be ready to rely on process, so connect with W3era SEO experts to get your work done.

4. Write highly engaging content

The main goal of content creation is to reach the right audience, enhance interaction, initiate conversations, and increase engagement. In this way, you can enjoy a better reach of your brand in the market.

Here are the following steps to write engaging content for the users.

• Try to write catchy as well as informational headings. Provide an effective introduction about the content you are presenting, and use the power of CTA (call to action) which helps to connect easily with users

• Try to add interactive elements like polls, quizzes, and many more that help to collect users’ insights and create value for them

• Content engagement can also be increased by posting it on multiple platforms such as Facebook, LinkedIn, Instagram, Pinterest, etc.

• Use a proven content format and analyze the performance of the different platforms so that you can utilize them to level up your content’s engagement with the help of blogs, campaigns, social media posts, and many more

With W3era and their social media experts level up your business engagement.

5. Analyze the performance

After applying the best strategy to your content, you must continuously analyze its performance and always be ready to update it as per trends or user interest.

• Keep your eyes open while monitoring and utilizing the KPI (Key Performance Indicator). This helps to maintain the effectiveness of your content and provides feedbacks that guide you to know the reactions.

• Always be updated about the ongoing trends, patterns, and topics in the market. This information helps to create engaging content for the future and maintain permanence.

6. Value the humanized content

Today, humanized content is the real gem of the content creation. Now, Google also understands the value of the content creator so Google updates has provided its guidelines. This guidance embraces the importance of humanized content in the era of automation.

• SEO always plays an important role in ranking content on SERPs, but Google updates reforms said the quality of the content is more important than all the other digital efforts. So, you have to create humanized content for your readers.

• • Content should be generic, detailed, and authentic. It should be created keeping in mind the target customers and market trends.
  • Value-added content creation beats the Google algorithm and competitors, which ultimately increases the rank of your content on Google.
• The new Google Core updates have shaken the grounds of content creation. So, to stay relevant it is important to create generic content and understand their needs.
  • As everyone knows, AI can generate content in the blink of an eye but user-centered content is the key to rank on Google.
  • We are concentrated on creating humanized content by analyzing the trends and needs of the users. Our team utilizes a proven SEO strategy that attracts users and helps to achieve high-quality content in 2024.
  • Whether you are a small or large-scale business owner, W3era helps to reach your potential customers through proven and innovative strategies with our team of experts.

7. What does Google Updates mean for business owners?

Google updates yelling clearly that from now content quality and value-added content creation which genuinely connects the users is the primary focus to rank on Google. Here are key points that business owners can do to adapt to the changes in Google:

• • • Prioritize Customer Value: Create content that provides valuable information to the target customers and answers to the questions in one go.
  • • Concentrate on Building Expertise and Authority: Build your business as an authentic and believable source by showing expertise in the field.
  • • Write for Humans: Generate humanized content that should have a high readability rate, and avoid unnecessary keyword stuffing.
  • • Maintain Brand Value: Ensure your content has a humanized tone with a structured format and technical knowledge, and use relevant sources for the data. This will positively impact the content ranking on Google.

Final thoughts

Google Core update shook many companies by impacting the content ranks on Google. The latest Google Core Update enhances the value of the real content creation and eliminates irrelevant content from Google. It prioritized the demands of users so every business owner has to create value-humanized content to maintain the Google rank and earn profit.

Your business can succeed in 2024 and get higher Google ranks by following the Google guidelines for content creation and developing an understanding of your target users’ demands and prevailing trends in the market.

Related Resources – 

• What are the most important SEO ranking factors?
• How to Improve SERP Rankings with Powerful Backlink Strategies

A Double-Edged Sword: The Pros and Cons of AI Content Creation

Artificial Intelligence (AI) has revolutionized content creation, offering a range of benefits and challenges. Let’s delve deeper into both sides of this technological coin.

• Pros: Unlocking Efficiency and Innovation

Enhanced Efficiency

AI tools excel at streamlining content creation processes. They swiftly generate ideas, craft outlines, and even draft entire pieces, significantly reducing the time required for these tasks.

Powerful Ideation

One of AI’s strengths is its ability to brainstorm unique and creative content concepts. For writers facing the dreaded writer’s block, AI provides a refreshing wellspring of ideas.

Rapid Research

In the fast-paced world of content creation, time is of the essence. AI comes to the rescue by swiftly gathering and synthesizing information from various sources, saving valuable research hours.

• Cons: Navigating Limitations and Challenges

Generic Content

A significant concern with AI-generated content is its potential for blandness. Unrefined AI output may lack the distinct voice and personality that resonate with readers. This generic nature can lead to disengagement and reduced impact.

Factual Inaccuracy

While AI is adept at processing vast amounts of data, it’s not immune to errors. Content generated by AI may contain factual inaccuracies if not rigorously fact-checked and edited by humans. This can erode credibility and trust with your audience.

Search Engine Penalties

In the ever-evolving landscape of search engine algorithms, Google and other platforms penalize content that is deemed “thin” or plagiarized. AI-generated content runs the risk of falling into these categories, potentially harming your website’s ranking and visibility.

Responsible Use: Balancing Innovation with Quality

The drawbacks associated with AI content creation emphasize the critical need for responsible usage:

• Quality Assurance: Human oversight is essential to ensure AI-generated content maintains a high standard. Rigorous editing, fact-checking, and injecting human creativity are vital steps.

• Authenticity: Readers crave authenticity and genuine connection. AI content should be infused with human touch, emotions, and perspectives to resonate with audiences.

• Compliance: Adhering to copyright laws and avoiding plagiarism is crucial. AI tools should be used as aids, not replacements, in the content creation process.

By understanding and addressing these challenges, content creators can harness the power of AI while mitigating its pitfalls. It’s a delicate balance between leveraging AI’s efficiency and preserving the essence of quality content that captivates and engages readers.

Read Here – Content Marketing Service

The Two Schools of Thought: AI vs. Human Expertise

The content creation community is divided on the role of AI:

• The AI Enthusiasts: This camp believes that with the right tools, AI can generate content ready for publishing at breakneck speed.

• The Traditionalists: This group argues that AI lacks the human touch and insight needed for truly successful content.

While AI is undeniably powerful, relying solely on it can be risky. 

The Pitfalls of Going All-In with AI: A Cautionary Tale

Several brands learned the hard way about the dangers of over-dependence on AI. In March 2024, Google updated targeted websites using AI content that violated search engine guidelines. This resulted in embarrassing content and even removal from search results.

The Winning Formula: A Collaborative Approach

The key to success lies in a collaborative approach that blends the strengths of AI and human expertise:

• Professional Writers and Editors: Skilled writers can leverage AI to enhance their workflow, not replace it.

• The Right AI Tools:  Choosing the appropriate AI tools tailored to your content needs is crucial.

• A Streamlined Process: A well-defined process for utilizing AI efficiently while maintaining quality is essential.

Here’s how this collaboration plays out:

• Pre-Work: Develop a system for prompting AI tools, defining your target audience, brand voice, and content format.

• Content Creation: Use AI for brainstorming, outlining, researching, and generating first drafts to be edited and refined. 

• Editing and Fact-Checking: Rigorous editing and fact-checking are vital to ensure accuracy, brand consistency, and reader engagement.

AI Tools for Content Creation: A Closer Look

• Writesonic

Writesonic offers a range of AI-generated content, from blog posts to product descriptions. Powered by GPT-4 technology, it ensures high-quality, accurate content.

• Copy.ai

Specializing in marketing and sales, Copy.ai’s OS provides customizable workflows. Users can input their brand’s voice for personalized content.

• Jasper

Jasper caters to enterprises, focusing on scaling content marketing campaigns. Its features maintain brand consistency and effectiveness.

• ChatGPT: A Surprising Contender

ChatGPT, based on GPT-3, stands out as a versatile and free AI writing tool. Ideal for generating ideas and blog post outlines, it’s a go-to for quick content creation.

• Buffer’s AI Assistant: Tailored for Social Media

Buffer’s AI Assistant streamlines social media content creation:

– Platform-Specific Content: Adapts content for each platform’s nuances.

– Editing Features: Easily tweak posts with buttons for rephrasing, shortening, and more.

Conclusion

The rise of AI-powered content writing tools has changed how we create content. These tools make writing easier and improve the quality of content on different platforms. They help writers produce more, tailor content for online readers, and explore new styles. By taking a collaborative approach, you get the best of both worlds: the efficiency of AI and the personal touch of human creativity. This means your content not only meets search engine standards but also connects with your audience on a deeper level.

Why Share Your Articles Online in 2024?

Sharing your expertise through articles is still valuable in 2024! Here’s why:

• Get Seen: Article submission on these sites gets you noticed by a wider audience, similar to how a bigger stage attracts more viewers. This can help you establish yourself as an expert in your field.

• Boost Your Website: Including a link to your website in your article (like a visiting card) helps people find your work, potentially increasing your website traffic.

• Build Your Brand: Regularly sharing high-quality content on Popular Article Submission sites position you as a trusted source and build brand awareness.

• Save Money: Sharing on these platforms is usually free, making it a cost-effective way to reach new people.

• Target Your Audience: Many Article Submission Services are specialized, allowing you to reach people specifically interested in your words. This leads to better engagement and results.

So, if you’re passionate about sharing your knowledge and growing your online presence, consider using article submission sites in 2024.

How to Choose the Right Article Submission Website

This guide will help you navigate the world of article submission websites and choose the best fit for your needs.

• Targeting the Right Audience: Look for an Article Submission Service focused on your specific niche or industry. This ensures your content reaches people genuinely interested in your topic.

• Building Credibility: Choose websites with a strong reputation and established authority in your field. This increases your content’s visibility and helps build your credibility as a writer.

• Reaching a Wider Audience: Opt for websites with significant traffic. This increases the chances of a larger audience seeing your content, potentially leading to more backlinks and website traffic for you.

• Following the Rules: Carefully review the submission guidelines of each website. This ensures your content meets their requirements, increasing the chances of getting published.

• Creating a Smooth Experience: Choose websites with user-friendly interfaces for writers and readers. This includes easy navigation, fast loading times, and a clean design.

• Boosting Visibility with Social Media: Look for websites that allow readers to easily share your content on social media platforms. This expands the reach of your content and drives more traffic to your website.

• Tracking Your Success: Choose websites with analytics or reporting tools to track your content’s performance. This valuable information helps you understand what works and allows you to make necessary improvements to your content strategy.

By considering these factors, you can make informed decisions when choosing Top Article Submission Sites, ensuring your content reaches the right audience and achieves your desired outcomes.

Unveil the Top 5 Free Online Article Submission Sites

Explore the platforms that can elevate your content to new heights. Prepare to wield your virtual quills and watch your words take flight across cyberspace.

1) Medium.com

Medium is a thriving online platform where anyone can publish articles and engage with a massive community of readers.

• Effortless Creation & Exposure:

Simplified Interface: Medium boasts a user-friendly design, making article submission a breeze, regardless of your experience level.

Reaching a Global Audience: Millions of active users actively seek out captivating and thought-provoking content on Medium, offering your work the potential to reach a global audience.

• Boosting Visibility & Building Connections:

Search Engine Optimization: Article submission for SEO can enhance your discoverability by adding relevant tags and keywords, making your articles more straightforward to find through searches.

Publications & Communities: Join existing publications or create your own to further expand your reach and connect with like-minded individuals who share your interests.

Standing Out from the Crowd:

Medium prioritizes well-written pieces that offer valuable insights, personal experiences, or unique perspectives. This focus ensures readers encounter engaging and thought-provoking content, setting Medium apart from other platforms.

2) Quora.com

Quora is more than just another platform to publish articles. It’s a vibrant community where anyone can ask questions and receive answers from experts in various fields. Whether you’re seeking financial guidance, tech updates, or the perfect chocolate chip cookie recipe, Quora has you covered.

• Open to All Voices:

Unlike traditional publishing, anyone can contribute to Quora. You don’t need a fancy title or formal training to share your insights. This fosters an inclusive environment where everyone’s voice can be heard.

• Beyond Publishing:

Article submission on Quora offers double the benefit. Your content reaches Quora’s vast user base and gets indexed by search engines like Google, increasing your potential reach.

• Engage and Connect:

Quora goes beyond one-way communication. You can interact with your readers through comments and direct messages, fostering meaningful discussions and building connections with like-minded individuals. It’s an excellent platform to showcase your expertise and establish credibility within your field.

If you’re looking for an interactive platform that promotes knowledge sharing and community engagement alongside publishing, then Quora.com is worth exploring. So, dive in, ask questions, share your knowledge, and connect with a world of experts and learners.

3) Blogspot.com

Blogspot is a free and famous platform for anyone seeking to publish articles online. Its user-friendly interface makes creating and managing your blog a breeze, even for beginners.

• Personalize Your Corner of the Web:

Breathe life into your blog with a diverse selection of customizable templates. Tailor the look and feel to perfectly match your unique style and brand.

• Cost-Effective Content Creation:

Whether you’re a seasoned writer or embarking on your blogging journey, Blogspot.com allows you to publish your articles free of charge.

• Leverage the Power of Google:

Enhance your blogging experience with seamless integration of other Google services like Google Analytics and AdSense. These top Article Submission Sites can generate revenue by displaying targeted ads through AdSense.

Encourage interaction and build a community around your blog by letting readers comment on your articles. This fosters a two-way dialogue, allowing you to connect with your audience and address their thoughts and questions. So, dive in, unleash your creativity, and start your blogging journey with confidence.

4) Tumblr.com

Tumblr carves a unique niche in the online publishing landscape. This user-friendly platform empowers you to share your content with a vast community, making it ideal for writers seeking a wider audience.

• Where Words and Visuals Collide:

One of Tumblr’s defining features is its embrace of visual storytelling. Go beyond the written word by incorporating images, videos, and GIFs into your posts, making your content engaging and visually appealing. This is a perfect fit for creative writers or anyone who wants to add a dynamic dimension to their articles.

• Amplify Your Reach with Reblogs:

What sets Tumblr apart is its unique reblogging feature. Users can seamlessly share and promote each other’s content, expanding the reach of your articles beyond your immediate followers. This fosters a collaborative and engaging environment among writers on the platform.

• Make it Your Own:

Unleash your inner designer and personalize your blog’s look and feel. Choose from a diverse selection of themes and layouts, or customize them further with HTML coding if you’re comfortable venturing into the technical realm.

Whether you’re a seasoned writer or just starting your blogging adventure, Tumblr.com offers an exceptional platform for free online High DA Article Submission. So, why wait? Dive in, explore your creativity, and start your journey on Tumblr.

5) Livejournal.com

Livejournal has been a veteran in online publishing since 1999 and boasts a large and active user base, making it an ideal platform to share your articles with a wider audience.

• Connecting with Like-Minded Individuals:

One of Livejournal’s defining characteristics is its vital community aspect. Join and explore communities built around shared interests, allowing you to connect with individuals who share your passions, potentially leading to a dedicated readership. This fosters a sense of belonging and encourages engaging discussions around your published articles.

• Beyond the Written Word:

Livejournal transcends traditional article publishing, offering support for multimedia content. Share your voice and ideas through audio recordings or vlogs, catering to different audience preferences and diversifying your content formats.

• Gain Valuable Insights:

Livejournal empowers you to track the performance of your content. Access detailed statistics on views and comments for each article, providing valuable insights into what resonates most with your readers. This data-driven approach allows you to refine your content strategy and ensure your voice reaches the right audience.

Livejournal offers a unique blend of community engagement, diverse content formats, and valuable reader analytics. So, delve into this vibrant platform, connect with your audience, and share your voice captivatingly.

Conclusion

Discover the top 5 free online article publishing sites, offering unparalleled opportunities for writers. Whether a novice seeking exposure or an established author aiming to broaden your audience, these platforms empower you to share insights and stories affordably. You can elevate your content game with W3era, a leading Digital Marketing Company. Our expertise ensures top-notch articles and blogs tailored to your needs. Remember, consistency is paramount. Regularly publishing quality content resonates with your target audience, fostering engagement and growth. Don’t hesitate; leverage the potential of these remarkable platforms to elevate your digital presence and establish yourself in the vast landscape of online publishing.

The above definition of Content Marketing (CM) covers the true essence of what CM stands for. In simpler terms, Content Marketing is the use of relevant and valuable content for the audience. Its motive is to provide them with information that would be beneficial. Most of the companies are unable to provide relevant and useful content to their audience. It ends up looking like spam to them and damages the company’s credibility. The reason why so many people swear Content Marketing to be a useful tool is that it benefits us in a lot of ways:

– providing an increase in credibility,

– boost in sales,

– increment of lead conversions,

– and a hike of brand-loyal customers.

CM nowadays helps create a more credible image than advertising or direct marketing. With increased technological development, there is easy access for consumers to keep themselves updated. It makes them more reluctant to direct marketing or advertising techniques.

With Content Marketing, the customer feels that the company provides more than just a product/service. It makes them feel the need of the companies for engagement. Providing relevant information makes the company more credible in front of the customer’s eyes. The content a company would provide is something its consumers would relate to and spread awareness to others about the same. So even if someone is not your direct customer, content marketing helps to spread awareness of your company, which is the first step to becoming salient.

Content Marketing helps us to extract benefits that help the company and consumers in the long run like:

• good knowledge of the buyer segment
• a customized approach to reach customer’s interests
• catering to their emotional needs, as most buyers connect with the qualities brand has to offer.

The advantage of knowing what your customer base is helps companies stay relevant to their needs and expectations. Now that we know what content marketing is and why it is the need of the era, let’s see the three Strategies to elevate your Content Marketing in 2021:

Dig in deep, research your audience:

No argument seems valid without immense facts and research backing it up. The same goes for knowing our audience. One cannot make the mistake of only assuming what their audiences might need or want.

Our First Content Marketing Strategy is to define our Target Audience. Our audience should be classified by their demographics and other aspects like:

• age
• gender
• interests
• their preferred media
• income
• ethnicity
• profession
• personality traits
• lifestyle

Once we are aware of the information above, we segment our audiences to how we would deliver them content, for eg., homemakers, college freshers, etc

After segmenting, we make buyer personas. Buyer Personas are a description of our audiences, a hypothetical person whose characteristics we study to address their goals, needs, pain points, wants, and buying patterns.

Visit this link to know more about how to make a buyer persona:

The most important thing we need to keep in mind is to be very particular about what content we provide to our audience. The content should be relevant to our products and services and should speak our brand values. It helps in building a community of people interested in our product/service and can be potential brand-loyal customers. Like Starbucks on Instagram, posts information about their products and services, new additions, their programs, and charities which speak not just what they are offering, but where are they offering from.

The last but prominent factor of all the information is knowing your competitor’s offerings. What topics do they talk about, or what are the trends they are following? Many tools can help us give the same information, and competitor analysis for content are:

• Buzzsumo
• SEMrush
• Feedly

Content Calendar: A must!

The second strategy for Content Marketing this year should be making a content calendar. Content Calendar is a schedule for posting your content. Mostly Content Calendar templates are of a month, but you can make yours weekly, according to your organizational needs.

Visit to learn more about how to make a content calendar.

While Planning for the content calendar can look like a lot, as it requires content ideas for the whole month. You do not need to fret as most of the people don’t always have fresh content ideas on the go. As for every person, there are seven blogs present on the web! So the kind of content you can post beside your product/service or brand are:

• Curated Content
• Repurposed Content
• Content Atomization
• UGC

Once you have a content calendar ready, after posting your content, the most important thing is to measure its reach. Lucky for us, we live in a world so advanced that everything has a metric that can track its relevancy. Those metrics are:

• Consumption Metrics
• Sharing Metrics
• Lead Generation Metrics
• Sales Metrics

These metrics will help us track what type of content is getting a good reach, what type of content leads to CTA, or what type of content didn’t generate any action.

Optimize everything in your sight!

The third Content Marketing Strategy for this year is optimization or making the most of our websites and social media. Optimization in today’s scenario yields more results than anything paid, as it gives us more organic results. SEO, as many of you, would have known is just not about using keywords and hashtags, but optimizing the site so well that it reaches the ranks through SERP (Search engine results page).

There are many new ways to optimize your content; they are:

• Targeted Landing Pages: These are those web pages entailed with information, especially targeting specific marketing messages. If your landing page is keyword-driven, has an optimized URL, and use meta tags, so that Google Bots can read them easily, your page is bound to rank much higher than other web pages. The trick here is to understand that even if quality content is what matters today, it is also imperative to strategize it in a way that Google interprets and delivers that to your audience. Taking these measures will help Google appreciate your website as well as provide quality content to your audience.
• Content should be adaptive: With most of our audience hooked to their phones, we need to create and publish content adaptive to their platforms. Someone who was viewing your website on a laptop should also be able to see it on phone later.
• Emotional Approach: Most of us think that it’s the facts that convince people of credibility and increase their reach. That is completely untrue as emotions drive people, and that is the only way to reach them. Try to use headlines that depict an emotional tone.
• What’s happening behind the curtain?: Big MNC’s like Google, LinkedIn, and YouTube, post their behind the scenes so that they can evoke a sense of curiosity in them by making the audience think this is their need. Now even if the information might not be relevant to a person, the idea that they still posted this generates curiosity in people’s minds as to why someone would post it, and they watch it to find out.
• Ok, Google? Alexa? Siri? Cortana?: Hearing this a lot nowadays? With voice search so much in use, we should make sure to optimize our content in context to this.

With these three strategies, you will be able to make your content marketing effective this year. Okay Google, here is the end of the article.

So, if you are a business owner, you need to ponder over what makes this content search or research so important. Commonly, you need to think about one thing. What is the preferred method people choose while searching for content?

Do you type any phrase into the search bar of Google? Are you asking Siri or Alexa? Well, like most of the 60% of individuals who are using the Internet all over the world, it will be a combination of all. Surprisingly, you might be searching for content using voice search but your own brand’s content won’t be synchronized with the possibility of having a voice search. This might be a huge issue when you are trying to reach connected consumers.

Getting Assistance from Content Marketing

The significance of content marketing is just as important as earning and keeping customers in 2019 and the year before. Perhaps in the coming years, its importance will double fold. However, it is becoming a bit expensive too.

Now as the content is continuing to proliferate and organic search traffic is continuing to increase as well as trends in the technology are putting huge brands at the risk of being less advanced, there is an extensive increase in competition. This is something that brands can’t miss out.

3 Successful Strategies to Improvise Content Marketing

The following are the three major strategies brands should use for increasing relevance, reach, retention, resonance and get more value from content marketing in 2020

1) Going for Voice Search

Voice search which means speaking directly to your smart device rather than typing in the search bar is becoming more common. No doubt it is one of the biggest percentages of Google searches and it is becoming extensively popular.

As per the studies conducted by Google in 2016, it displayed that more than 20% of all cellphone searches were voice mode and somewhere by 2020, it is predicted that more than 60% of all searches will be voice-activated.

So, how does content marketing strategies relate to voice search? Well, there a few things you need to understand. The first thing is that voice search is depended on natural language. So, your focus must be on long-tail phrases, keywords or full sentences.

Secondly, you need to optimize your search engine optimization for local searches. Why? Well, the voice search is somewhat three times more likely to help in local nature. And lastly, you must focus on providing answers to conversational queries that customers will like to answer. This is by creating FAQ pages and even highly targeted content.

2) Adding Transparency in All Aspects of Content Marketing Strategy Process

One thing you need to know about connected consumers is that they value authenticity and transparency very highly in comparison to the previous generations. With regard to the content creation strategy, people want to view your brand as transparent, authentic, and living up to its value. All these need to be fulfilled just before hitting the ‘purchase’ button. So, content marketing is one of the best ways to convey this.

The following are some of the major tips you can follow-

• Create and write blog posts which can bring out the importance of your corporate social responsibility. Plus, you need to think about the various ethical standards that you might have to use for choosing vendors. Also, check out if there are communities that are simply committed to them.
• Take part in relevant and important trending conversations present in social media which easily matches your value. You have to make sure that your brand has certain things that is meaningful in contribution. However, if you are having issues in anything besides marketing pitch, then you better stay out of the conversation.

3) Implementing Better and More Personalization As Well As Interactions

Do you know that connected consumers always like certain kind of personalization? This was unheard for about two or four years back. So, it means that if you are using AI and machine learning capabilities in content marketing, then it will be powerful and great.

AI can digest a huge amount of data. Also, it provides a good amount of insights into what customer’s need, where they are spending their time online, etc. Now tapping to the power of AI for content marketing strategies is still not a clear option for you, don’t worry.

You can still develop highly targeted content. These will be answers to all the detailed queries. Just for example, if various customers want to buy items from a specific price range, all you need to do is provide them with the product that matches their price range.

Some of the basic steps you can follow are –

• Become highly specific and that too with categories and tagging on your blog.
• Develop marketing emails which request for reviews. These will be sent to customers once they make any engagement or purchase.
• Try to engage with customers using live video platforms as well as answering queries as and when they come.

Future of Content Marketing in 2020

The content marketing strategy process is not going anywhere. You might be surprised to know that it will take on a new life where the era is all about connected consumers. The time has come for you to think and increase the investments you make in the content creation strategy of your brand so that you can provide your customers with what they want. Otherwise, they might go for other brands.

Although this marketing tool will remain the same, the strategies, tactics as well as the distribution channels will differ greatly. It’s time to gear up with the changing trends and formulate some mind-blowing strategies for 2019.

These days, brand heads are playing the role of publishers because they know how vital it is to focus on content marketing. Earlier, it played a 25 percent role in SMO and SEO, but now, it has occupied a 100 percent share in the same.

This is the reason why brands are not hesitating to invest whole-heartedly in content campaigns. As we mentioned above, the strategies are ever-changing and ever-evolving. Let us see what will work the best in 2019.

1. Focus on quality and not on quantity!

What’s the use of too many contents if none of them is up-to-the mark or follows quality standards? If you are a marketer, half your time should be spent on deciding what kind of topic must be published, rather than how much should you publish. Let the quantity take a backseat! Try to be an exception rather than following already existing trends.

2. Engaging conversations!

Who will read bland and meaningless content? Even though you are pretty practical in choosing matured content, you will fail to garner that interest. Don’t just bombard your readers with lots of texts; ensure that you use relevant images in between so as to create engagement and also attract attention.

3. Facts, facts and facts!

There is no credibility to your content if you don’t add facts. No doubt, you need to make the content as humorous and as reader friendly as possible but at the same time, you cannot ignore stats and facts. Brainstorm and enhance the value of your content by loading it with some important data and facts. Experiment and verify data because you don’t want to give wrong information to anyone, right? Through your content, you need to show that you are an expert. Don’t just give information, make people learn new things.

4. Reach out to influencers

Why take all the efforts alone when you can take help of some influencers? Try contacting some internal experts or influencers and ask them to contribute. This will make things easier; they will offer a good direction to your content. Take a specific topic and ask influencers to share their views on the same.

5. Find a unique angle

Don’t let the blog be filled with regular and boring content. Find a unique angle which readers won’t find anywhere on the internet. Keep in mind one thing that you will not get anything easily. If you don’t set a unique trend, you will never be successful. What’s the use of giving the same thing that other content marketers are giving? Do you wish to be the first in the list or do you want to be the 9th person to do so?

Given below are some tips to formulate a strategy;

• The first and most important thing is knowing the audience. Without knowing the audience, it is not at all possible to device a good strategy. So, it all starts there.
• Second important thing is know the kind of content people are looking forward to. Content is like food; the better you serve, the more the people would love to have it.
• Set aims about the reach. Use multiple platforms and set a goal with regards to the reach. If you don’t set proper goals, nothing can help you.
• Don’t device strategies alone; talk to the sales team, the technical team as well as the brand marketers. All aspects must be taken into consideration.

Most recently, wordpress declared the release of its current version which is 4.1. As per them this is almost a fresh version with lots of added advantage. This software is now available and you can download it using your system and install it as a fresh one or you can also update it from your available wordpress dashboard.

The code name of this new version of WordPress is “Dinah”, which is given in the morality of jazz vocalist Dinah Washington. Except from a new default theme this particular software is joined with numerous new specialties that are developed to hang the users onto the matters those are most important in producing content.

Here is a quick look of the features and advantages of this open source platform.

Parameters of New version of WordPress

1. The Fresh Default Theme

With the beginning of each Year WordPress always introduced a fresh new default theme that is termed according to the year of announcement. The authorities of this open source platform define the current year as “a blog-focused theme designed for clarity.”

The present theme lessens confusion and focuses mainly onthe content end and center. It is appropriate to be watched on any media, the screen size is immaterial here. The screen can be anything like a phone, tablet, desktop computer or a laptop or a palmtop.

2. Here Writing is Interruption Free

In order to help you concentrate on writing content, there’s a new distraction-free writing mode that automatically triggers as you start typing. Everything that’s non-essential to writing fades away and returns when you’ve stopped writing.

Being somebody who has a lot of content writing jobs on WordPress, this is the feature that can be most helpful to them and everybody is excited about it. The complete volume of content one is enclosed by in the WordPress backend is irresistible at times, so this is unquestionable that this feature will make writing a lot more pain less job on this open source platform.

3. Other Important Features used in this version of WordPress

1. Selection of Language: Switching to your preferred language from the default Settings is easier here.
2. If you forget to log out from the wordpress you can log out from anywhere in this current version.
3. Here you can embed a video automatically by simply pasting the url of the video on your material.
4. There will be recommendation from the plugin installer about the plugins which are most useful for you and you can install plugins accordingly.

As per the experts, this has a negative effect on the website. The first negative aspect is when it comes to indexing the website.Search engines like Google only pick up one link from the website and ignore links with similar content. So it adds nothing in speeding up the index process.

The second negative aspect is when it comes to highlighting new features. In a website with a lot of duplicated content search engines may find it time consuming to browse through the website. Hence they may miss picking up any new content posted by the owner on the portal. This will mean that visitors may never end up being informed of the same in search results.

Instead, the experts advocate focussing on the correct SEO practises. They recommend spending more time and money on the marketing aspect. As per them, this will help the owner build up links pointing to their website. They also advocate having meaningful content instead of a large amount of duplicate content.

They also state that visitors are also looking for fresh content. This is the best way to attract more visitors to the website.

The content can be rich in language, it can be shared all over, but it is of no use until and unless the people who are the target of this marketing campaign are attracted to this content. Now the target audience for a particular product will not just relate to any content, no doubt the content should be of good quality, but more important is that this content should be shareable.

The shareable content will not only increase the following of the product among people who come across it, but will also prompt people to pass the information over to others they know and hence the content will find its own way to grow on the internet and a higher recall value will be the direct result.

So what are the rules to be followed for sharing a content? Well to start with, you need to decide on the mode through which the content will be shared. You can choose Google plus, Facebook and Twitter for the same. Next, you need to decide what type of content to share. There should be no repetition of topics or themes. Finally, do not forget to put a link back to your website/blog. This will help you get more visitors and higher revenues.

We suggest you to apply some effort these are mention below:

Target your content to specific Audience:
Make a powerful strategy about contents when you are writing contents you remember that about targeted audience. Consider audience according to your business area and spread your contents around the world.

Participate community where targeted audience already available:
You need to target your blog or your website where targeted audience already available their and accept your things. If your contents and really good and unique and interesting according to them, you’ll definitely get benefits from the public side and your blog automatically will become popular on your target area. You don’t need to target anywhere because you already know about where your target audience available, there are many forum, blogs, social networking sites where peoples ready to adopt your things.

Content should be Search Engine Friendly:
Search engine is a great way to increase website traffic, content should be search engine friendly because this way will be provide you good traffic and search ranking. Taking benefit of this enormous traffic opportunity is of wonderful value to your blog.

Use Social Media for Sharing your Thoughts:
Social Media is best way to promote your site and share your thoughts around the web. Billions of users are available on social networking sites, they share you’re your thoughts and read contents shared by promoters. You can contribute your data which you want to share. Lots of traffic diverts on your site from the social media networks. There are many social media sites available on the web but these social media giant cover all the major part of web these are Facebook, Twitter, Google+ and LinkedIn.

So if you are going to plan a blog you have to adopt these services for make popular. It will definitely beneficial for your blog. There are many techniques to increase site traffic and make popular a website or blog.