We adore path of our leaders and take inspiration from it. But blind following of this path may lead your business into the trouble. Competitive research is the highly valued SEO program but is it a worthy game to play? Nowadays companies only want to know what their competitors are doing so that they can opt same technology in their own business.   What do think, this assumption is right every time?

In some industries, SEO promotion is doing a right job of fetching huge amount of traffic to the website. But, this is E-commerce, nothing is static here. Many a time, high amount of SEO traffic on the website may worsen its condition.  Getting a right SEO for the good of the e-commerce is a challenging task. Merge distinct sources and try to make it working for you. In most recorded cases, SEO wasn’t the main source that is driving traffic to the website, change in the order of priorities of may work for you but it is rather difficult to attain.

Eventually, here people are so ignorant that they don’t even know how to address these issues? Whenever a new technology launches in the market, digital marketing services company start adapting it without thinking about its reverse impact.  Here we are enlisting 5 common mistakes that should be avoided for getting SEO advantages to your E-commerce venture:-

1. Faceted Navigation

Uncontrolled faceted navigation often ends up in more URLs in contrast to the total products enlisted on the website.  This is a clear indication that something is wrong in the picture.  Contrary, we have companies who don’t want to create excess pages; therefore, they no index their entire faceted Navigation. But this act will hinder indexation process of their most valuable pages too. Therefore, few hard steps must be taken in this direction.  Filter your navigation through dynamic AJAX; this will resolve your thin issues.  After this, a user can refine the product pages without changing their basic URLs.

2. Slow Speed Website

Numerous websites on the internet hold plenty of data which affects its speed. A short duration of few of seconds may bring drastic difference in the traffic of the website. Always keep the fact in the mind; there are numerous other retailers who are ready to serve your customers. Therefore design the website in the way that it takes minimum time to respond the query of customers.

3. Dependability on XML sitemap for indexation of website

SEO works on simple wisdom, each page of the website must be designed in such a way that it can take advantage of the competitive query.  But this advantage will favor you only if you have adequate crawl path. If you can’t crawl your website completely then there is the high possibility that you’re important pages won’t show up to the customer…

If you are among those business owners who spends enormous amount of time on the sitemap to determine whether pages of the websites get indexed or not then undoubtedly crawler is your major issue. Change it at once.

4. Using wrong tags

An e-commerce website has conflict in tagging on their category page. Many websites have pages which are canonical to their home page which signals Google that these pages have nothing to offer. There are some fix standards which people have to adapt before launching their business on the internet. People do closely follow it but sometimes they don’t.  But, now this is the time when you have to think positively about this issue.

5. Repulsive URL

A clear and concise URL may tend to rank more easily in comparison to long one.  Therefore take time and think, before taking any decision in this process.

Wrapping Up:

These issues are not huge but can become the reason of the loss in your business. Therefore play smart and take decisions that will bring positive impact in your income generation process.