Google is super popular. Almost everyone uses it! Since 2009, Google has had more than 90% of the search engine market worldwide, according to Statcounter.

Google is the clear winner in the search engine race! In January 2024, it held a whopping 91.47% of all searches done on phones, computers, and tablets. Bing came in a distant second with just 3.43%. Other search engines like Yandex and Yahoo are even less popular, with around 1.78% and 1.1% of the market share, respectively.

If you’ve always stuck with Google, why not try some other search engines besides Google? You might like them better. Here’s a list of alternative search engines. It includes ones you might know and new ones you might not have heard of before.

1) Bing

Bing is the second biggest search engine globally. Microsoft made Bing in 2009, and it’s Google’s main rival. As of January 2024, Bing has about 3.43% of the market.

Microsoft is an investor in OpenAI, which made ChatGPT. That means Bing uses the latest AI tech.

In February 2023, Microsoft updated Bing and called it “the new Bing.” It got more AI features like summaries and chat.

Why Bing is Special:

• Earn rewards: You can get points for searching on Bing, and then use those points to get gift cards or even donate to charity.

• Get creative: Need help writing something? Bing can whip up an email, a poem, or even a whole trip plan for you. Plus, it tells you where it got all the information from, so you can check it yourself.

• Cool visuals: Bing uses lots of pictures and other fun stuff to make searching more interesting, not just words on a page

2) Yahoo

Yahoo is the third-best search engine besides Google, grabbing about 1.13% of the market in January 2024.

It started back in 1994 and was one of the first search engines online. Yahoo uses Bing from Microsoft to run its searches, so the results can be similar.

But Yahoo isn’t just a search engine. It’s a big web portal. You can find stuff about lots of topics, like weather, news, and money. It also does email.

What’s different About Yahoo:

• Its homepage is full of info and personalized for you. You can see your local weather, top news, and sports scores right on the homepage. So you get some useful info even before you search.

3) DuckDuckGo

DuckDuckGo is a search engine that cares about your privacy. It started in 2008 and is a good option if you worry about your data being tracked.

Every month, people do about 3 billion searches on DuckDuckGo. More and more people are using it because they want to keep their data safe from being used for ads.

Unlike other search engines, DuckDuckGo doesn’t track you or show personalized ads. Your search history stays private.

It looks a bit like Google, with sections for images, videos, news, maps, and shopping.

What Makes DuckDuckGo Cool:

• Bangs: These let you quickly search other sites like Wikipedia or Amazon. Want to search Wikipedia? Just type “!” followed by your search terms. Same for Amazon and others!

• Instant Answers: It gives fast answers for lots of stuff like stock market news, sports scores, song lyrics, and measurements.

• Private Voice Search (for iPhones): Search by voice without worrying about someone listening in (this is only available on iPhones for now).

4) Brave

Brave is a web browser and search engine that really cares about your privacy and how fast things load. It doesn’t follow what you do or what you search for.

They launched Brave Search in 2021. According to their website, It Became one of the top search engines besides Google, making 2.5 million searches in its first year.

Brave Search is a good option if you want privacy, freedom, and honesty. Unlike some other privacy-focused search engines, it doesn’t need Google or Microsoft for search results. Brave has its own way of doing things.

To keep things fair, Brave doesn’t change your search results based on what you’ve already looked up.

What Makes Brave Different:

• Built for Speed: Brave searches the web extra fast so you don’t have to wait around.

• Truly Private: Brave keeps your searches a secret, no peeking!

• Independent Results: Brave doesn’t rely on Google or Microsoft for answers, it has its filing cabinet of information.

• No Biases: Brave won’t show you results based on your past searches, keeping things fair and square.

• Supercharge Your Search:

• Transparency Tools: Brave lets you see how it ranks websites, so you know what you’re getting.
• Custom Filters: You can fine-tune your searches with special filters to get exactly what you want.
• Smart Summaries: Brave uses smarts to give you quick summaries of what you find, saving you time.

5) Yandex

Have you heard of Yandex? It’s like a giant toolbox filled with internet stuff, all made by a company in Russia. People love Yandex because it helps them find things online quickly and easily, like websites, news articles, or even pictures.

But Yandex is more than just a search engine! It also offers other nifty features, like:

• Maps: Need directions? Yandex has detailed maps to help you find your way.
• Email: Stay connected with friends and family using Yandex’s email service, complete with spam protection and fun themes.
• Storage: Keep your photos, documents, and other files safe and sound in Yandex’s online storage.
• Translation: Traveling the world? Yandex translation can help you understand and be understood in different languages.
• Finding Businesses: Need to find a plumber or a restaurant? Yandex can help businesses connect with people who are looking for them.

So, next time you’re searching for something online, consider trying Yandex.

6) Baidu

Baidu is like the Google of China! It’s the most popular search engine there, used by over two thirds of people searching the web. They even have a super popular app for searching on the go.

Baidu isn’t just search though, they offer a bunch of other cool things like maps, music, and videos, similar to what Google has.  They’ve been around since 2000 and are always getting smarter using artificial intelligence to improve their searches.  The big thing about Baidu is that it’s built specifically for what Chinese users need and want online.

7) Perplexity.ai

Perplexity.ai is a different kind of new search engines besides Google that uses super-smart AI to answer your questions directly instead of just showing you a bunch of websites.

Think of it as having a super-informed friend who can look things up. Perplexity.ai understands your questions and gives you clear, precise answers, along with where it found the information so you can check it yourself.

It’s really easy to use, with a simple search bar. You can even save your past searches to look at again later. Perplexity also has a super helper called Copilot, which can ask you follow-up questions to get the answer right and suggest what to search for next. There’s a free version, but there’s also a paid option with some extra features, like being able to upload pictures for searching.

The big thing about Perplexity.ai is that it uses AI to make finding information fast and easy.

Conclusion

Maybe you want more privacy, easier-to-use, or fairer results. There are lots of choices to pick from. Give a few a try and see how you like them. You might discover a new favorite or at least a buddy for Google. While Google is the big name in search, it’s not always the best choice. Other Search Engines Besides Google have cool features like extra privacy, smart AI, or supporting good causes.

Since there are so many options, some of your customers might be using different search engines than Google. Do you know where your users are and which search engine they like best? It’s good to find out!

If you want to learn more about your target market, you can contact a Digital Marketing Agency like w3era. We can help you understand important details like where your target customers are located.

Our experts at w3era can give you insights into various aspects of your target audience. This includes demographic data, like age and gender, socioeconomic factors, and what they’re interested in. We can also provide behavioural data such as the websites they visit most often and their favourite social media platforms.

Plus, you can try our free tool. Understanding your audience better can help you customize your SEO and marketing strategies for improved results.

Read Related Resources – Search Google or Type A URL – Which to Use

In today’s digital era, search engine optimization (SEO) plays a critical role in attracting organic traffic and improving website rankings. By implementing effective SEO tips and strategies, businesses and individuals can increase their online visibility and reach a wider audience.

Are you aware of the fact that organic search drives 53.3% of all website traffic?

This is quite a big number. In addition to this, search engines are the starting point for 68% of online experiences. Google dominates the search engine market with a market share of over 85% globally. Google Search, Google Images, and Google Maps account for 92.96% of global traffic. Baidu, Bing, and Yahoo also have significant market shares. It is estimated that a number 1 organic position in Google can result in a click-through rate (CTR) of 34.2%. This means that if you rank in the top position of Google SERPs, then you can drive more organic traffic to your website. But for this, you need to implement effective SEO tips on your website.

In this blog, you will learn how to generate traffic organically to your website by implementing SEO tips.

7 SEO Tips to Generate Organic Traffic to Your Website

Generating organic traffic for your website must be a top priority in your marketing efforts. Securing top positions in organic search results is crucial to attracting relevant traffic to your site. However, it is important to acknowledge that driving traffic can be a significant challenge that many marketers are facing currently. Here is the list of the best SEO tips for organic traffic generator that will help you in generating more customer traffic on your website organically.

1. Conduct Audience Research

The first and foremost tip amongst different SEO tips to increase website traffic is to know your audience. While you may be creating content to promote your business, it is essential to tailor it to your specific audience.

This is why conducting audience research is so important.

Audience research allows you to gain a deep understanding of your target audience’s needs, pain points, goals, and aspirations. By understanding these aspects, you can create personalized content that resonates with them. It also enables you to develop content that aligns with search intent, a vital aspect in today’s search algorithms. Considering search intent not only helps improve your website’s ranking but also plays a significant role in enhancing your conversion rates.

Creating content just to create content won’t help in driving traffic to your site. You need to create content that caters specifically to your audience’s interests and preferences. And the only way to do that is by truly understanding your audience through thorough research.

2. Perform Keyword Research

Performing keyword research is one of the essential SEO tips in driving targeted and relevant traffic to your website. It is a foundational principle of search engine optimization (SEO) that helps improve your website’s ranking in organic search results. After conducting audience research, delving into keyword research allows you to identify the specific terms and phrases your target audience is using when searching for information or solutions related to your industry or niche.

Keywords play a vital role in helping your audience discover and engage with your content. When used effectively, they increase the likelihood of your content ranking higher in search engine results. To optimize your content for search engines, you need to incorporate keywords strategically in various elements, such as:

• Headline and SEO title tag

Craft a compelling headline and ensure that your SEO title tag includes relevant keywords to attract both readers and search engines.

• Header tags

Utilize header tags (H1, H2, etc.) to structure your content and include relevant keywords within them. This helps search engines understand the hierarchy and relevance of your content.

• Content

Incorporate keywords naturally throughout your content while maintaining readability and providing value to your audience. Aim for a balance between keyword usage and creating engaging, informative content.

• Metadata

Optimize your metadata, including meta descriptions and alt tags for images, by incorporating relevant keywords. This helps search engines understand the context and relevance of your content.

When selecting keywords, you need to consider targeting long-tail keywords. While they may have lower search volume compared to single-word keywords, they often have less competition. This makes it easier to rank for them and ensures that your content aligns more closely with user search intent.

After researching the keywords, you can identify the particular keyword which is ranking on the search engines. For this, W3Era provides a free SEO tool called Keywords position checker tool in which you can determine for which keyword your content is ranking.

3. Understand Search Intent

To effectively increase website traffic for free, it is crucial to understand search intent, also referred to as user intent. Search intent represents the underlying motivation behind a user’s search query. There are four primary types of search intent:

• Informational Intent

This occurs when a user is seeking information about a particular topic or product. They are looking to acquire knowledge or learn more about a specific subject.

• Navigational Intent

Navigational intent arises when a user is searching for a specific website or webpage. They have a clear destination in mind and are seeking to directly access a particular online resource.

• Transactional Intent

Transactional intent relates to searches made with the intention of making a purchase or engaging in a transaction with a specific brand. Users in this stage are ready to buy or take action.

• Commercial Intent

Commercial intent reflects users’ search queries with the intention of making a purchase in the near future. They are in the consideration phase and actively researching products or services to make an informed buying decision.

Understanding the various types of search intent is crucial for increasing website traffic because it enables you to create web pages that align with users’ needs at different stages of the buyer journey. By catering to their intent, you can provide valuable and relevant content that supports their decision-making process. This approach is considered one of the best SEO tips that enhances user experience, increases click-through rates (CTR), and reduces bounce rates, ultimately driving more organic traffic to your website.

You May Also Like To Read: How to Increase Organic Search Traffic

4. Spy on Your Competitors

Gaining insights from your competitors is one of the powerful SEO tips to increase website traffic. By observing what others are doing to drive organic search traffic, you can design an effective traffic generation strategy for your own website. To begin implementing this strategy, it is important to identify two types of competitors:

• Direct Competitors

These are brands or individuals that offer similar products or services to yours. They operate in the same industry or niche, targeting a similar customer base. Analyzing their tactics can provide valuable insights for improving your own website’s performance.

• Indirect Competitors

While not offering the same products or services as you, indirect competitors target the same audience. As a result, there is an overlap in the keywords they use to attract organic search traffic. Analyzing their strategies can help you discover additional opportunities to drive relevant traffic to your website.

To effectively conduct competitor analysis, you can leverage various tools such as SEMrush, Sprout Social, Ahrefs, and more. These tools provide in-depth data and analytics, allowing you to gain a comprehensive understanding of your competitor’s SEO strategies, content performance, backlink profiles, and social media presence. By examining their strengths and weaknesses, you can uncover valuable insights to inform your own traffic generation approach.

5. Create High-quality Content

Relevant content is the driving force behind website visits. To attract the right type of traffic, it is essential to create high-quality content. Content marketing goes beyond search rankings; it is about crafting content that engages and converts visitors.

So, what does high-quality content involve?

Google provides guidelines through its Search Quality Evaluator Guidelines, which shed light on what constitutes high-quality content. Particularly, Google emphasizes the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards. While you cannot cover every aspect of creating high-quality content here, you need to explore a few key pointers in order to implement SEO tips to drive more traffic:

• Easy to Read

Ensure that your content is easy to read and understand. Use clear language, concise sentences, and proper formatting to enhance readability.

• Well Formatted

Organize your content in a visually appealing manner. Utilize headings, subheadings, bullet points, and paragraphs to improve readability and navigation.

• Informational

Provide valuable information that addresses the needs and interests of your target audience. Offer insights, tips, and solutions to their problems or queries.

• Actionable

Include actionable elements in your content that encourage readers to take the desired next steps. This could be through calls to action, practical tips, or actionable advice.

• Expertly Written

Demonstrate your expertise through well-researched and well-written content. Use credible sources, provide accurate information, and showcase your knowledge of the subject matter.

• Authoritative and Trustworthy

Establish credibility and build trust with your audience. Use reliable sources, cite references, and showcase your credentials or expertise to establish authority.

In addition to creating high-quality content, improving the user experience (UX) can further enhance engagement. Strategic internal linking can help guide users to relevant content on your website, improving navigation and encouraging further exploration.

6. Publish Guest Posts

Guest posting, also known as guest blogging, involves creating content that is published on other websites. It offers a great opportunity to achieve three important goals in digital marketing:

• Increase brand awareness
• Build backlinks
• Drive traffic to your own website

How does guest posting contribute to an increase in website traffic?

Guest posting, as the best tip amongst SEO tips, enables you to tap into the existing audiences of the websites where your content is featured. As readers come across your guest post, they are likely to follow the link back to your website, resulting in a growth of readership for your own blog.

To effectively use guest posting as a strategy to generate traffic, it is essential to target websites that cater to a similar audience as yours. Additionally, you should create blog content that is valuable to your readers. It is also advisable to focus on websites with a high domain authority (DA) since this will help your content rank higher on search engine results pages (SERPs) more quickly.

7. Use Email Marketing 

If you have an email list, you have a valuable resource for driving traffic to your content. This tip is one of the most effective SEO tips. After all, who appreciates your content more than the people who have willingly signed up for your newsletter? You can take the opportunity to share some of your blog posts with your subscribers through email. This not only keeps them informed but also serves as a reminder that your blog is a fantastic source for the content they need.

If you do not have an email list yet, you can build one from scratch with the help of the OptinMonster tool. With OptinMonster, you can transform every page on your website (or select few) into lead generation pages. Additionally, the tool allows you to create visually appealing sign-up forms and various types of popups to grow your email list.

Another excellent tool for managing your email list and engaging with your audience is SendLayer. SendLayer is a robust transactional email service provider equipped with powerful features that can help you execute successful email marketing campaigns.

Conclusion

Whether you are a large brand or a blogger, driving organic traffic to your website is essential for your success. One of the biggest advantages to increase organic traffic to website is its cost-effectiveness. Moreover, when implemented effectively, your strategy will yield a consistent flow of traffic for years to come. These reasons alone justify the investment in SEO tips since most methods of generating organic traffic rely on a strong SEO strategy.

W3Era is the leading provider of SEO services that will help in driving customer traffic on the websites organically. This will help in driving more revenue by ensuring higher conversion rates of customers. In complement to organic traffic, if you want to increase customer traffic on your website, then you can accomplish this with the help of paid advertisements. W3Era also offers exceptional PPC services as we provide effective pay-per-click advertising solutions that drive targeted traffic and deliver measurable results. Our comprehensive approach ensures businesses achieve maximum visibility and conversions through both organic and paid strategies.