To make the most of a PPC campaign, there are many tools developed over time so that efficient results can be born out of it. We believe 40 tools are working well for PPC, and you can choose what tool benefits your PPC campaign the most! We have divided tools according to the main tasks in PPC, and they are:

• For Initial Audit:

PPC Audit means to check the client’s earlier PPC campaign and check the gaps that need filling, or check what’s working for them. If a client doesn’t already have a PPC campaign, then the tool analyzes there website to check if it is ready to begin its new PPC campaign. Tools that are used in the initial auditing of PPC are:

1. Wordstream Performance Grader
2. Analysis Performance Analyzer

• For Keyword Research:

Keyword Research is one of the most crucial tasks, the foundation on which a PPC campaign is built. The tools help in choosing the best keywords so that we can bid on them and get results in clicks and conversions. This helps show our ads to the customers at the right time and in the right place. Tools that are used in Keyword Research are:

1. Google Keyword Planner
2. SEMrush Keyword Magic tool
3. SEMrush PPC Keyword tool

• For Ad Creation:

PPC is not just clicking on a link. PPC Ads are of many types like search ads, display ads, social ads (Ads for social media), remarketing ads, Google Shopping, Local service ads, Gmail sponsored promotions, Instream ads (Ads on Youtube). Most of these ads require graphics and videos, and creating an appealing graphic or video ad with good quality is difficult. That is why tools are used to create good quality graphics and videos that would appeal to the audience and catch their attention enough to click on the link. Tools that are used in Ad Creation are:

1. Canva
2. Giphy
3. Snappa
4. SEMrush Ad Builder (Text)
5. Bannersnack
6. Gifntext
7. Lumen5 (Video)

Read Also: How to Improve the Profitability of Your Display Ads Right Now

• For Landing Page Creation:

So now you have audited, selected the right keyword, and created the ads that led people to your website, but is your website up-to-date? Does the landing page where the visitor will arrive look appealing? Do you know how important it is to have the right landing page for your site to rank on Google? It means that a good, user-friendly, and optimized website is the way to good ranking in SERP. It is one of the best ways to increase conversions from your paid traffic and lower your PPC campaigns’ cost-per-click. Tools that are used in the Landing Page Creation are:

1. Wix
2. Unbounce
3. Instapage
4. Wishpond
5. Google Sites

• For Bid Automation:

Bid Automation means using technology to bid on keywords rather than manually. It makes the hefty task of managing the paid ad campaigns much easier. It helps in optimizing SEM efforts. Tools that are used in Bid Automation are:

1. Optmyzr
2. WordStream Advisor
3. Adstage
4. Adespresso
5. Acquisio

• For Click Fraud Protection:

With so many merits aligned to PPC’s use, there are some demerits. PPC campaigns face this issue a lot, and this loss can be minimal if stooped or a huge one. Click Fraud is a person or a malware that continuously clicks on a site, making the advertiser pay to Google, the number of clicks done without resulting in profits, as no real organic click was made. Tools that are used in Click Fraud Protection are:

1. ClickCease
2. BrandVerity
3. PPCprotect

• For Call Tracking:

PPC’s or Pay-per-call advertising model makes the advertiser pay for every call made, impression or conversion. Tools that are used in Call Tracking are:

1. Invoca
2. CallRail
3. BounceHelp
4. Infinity

• For Reporting:

“A good PPC report tells the story of your data (CPC, cost per conversion, campaign performance, etc.) and ties it to the overall business objectives. Demonstrate an understanding of and actionable progress towards the clients’ goals, both short-term and long-term, in all reports.” – said by Aquiso. That is why it is essential to use tools that may help us in delivering an accurate report. Tools that are used for Reporting are:

1. Supermetrics
2. TrackingDesk
3. SunnyReports

• For Shopping Campaign Tools:

A shopping campaign helps promote products by giving users detailed product information, even before they click your ad. It allows users to show a photo of your product, title, price, store name, and more relevant info. Tools that are used for Shopping Campaign Tools are:

1. Datafeedwatch
2. Channable
3. Optmyzr Shopping Campaign Tools
4. Adaplo Shopping Performance Grader
5. SEMrush PLA Analytics

• For Split Testing:

Split Testing is an essential yet easy task for optimizing an ongoing PPC campaign optimization. It tests out the page elements like headlines, images, layout, form, CTA (call-to-action), and other factors that affect the conversion rates. Tools that are used for Split Testing are:

1. Optimizely
2. Qualtrics Ad Testing tool

• For Scripts:

Scripts help to automate PPC reporting and performance. It is an essential tool used in a PPC campaign.

The tool that is used for Scripts are:

1. Free Adwords Scripts

It will be an enormous help if you use some of these tools. It will benefit your PPC campaign in the long run, and make the most of it. With them, you’ll use PPC, and you’ll use it right.

Read Also: 5 PPC Trends to Get Ready for in 2021