Recently 2 days ago, I read some interesting stuff regarding digital marketing, about how we have to walk with the technologies. In earlier days traditional media says that print medium is the right way to provide information to people, TV is the best source for arousing connect and outdoor to remind or create brand recall. Today’s marketing is different from the traditional marketing and tomorrows’ marketing strategies will be totally different from today. There are various types of traditional marketing which are modernized with latest techniques and technologies, some techniques are dropped by the current marketing experts because there is no space & use of those marketing techniques. All over the world is totally converted to the digital marketing aspects for growing their business throughout the world.

As we know very well that advertising and marketing are the two main basic aspects of the business which explore your business from a small town to all over the world. The digital marketing is playing a great role for the various online companies and for the huge organization; marketers are putting great efforts in determining the aspects which are essential to take the business to the top. Advertising today is expanding into numerous forms and mediums with the initiation of digital technology. The promotion of the brands is done on social media sites by putting the strategies to get more traffic to the website. The tactics that are enforced in the social media for promotion by creating banners, writing tag lines or promotional messages, using the mobile for promoting the brands by sending creative images and messages.

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According to Forbes by “Joseph George, group CEO, MullenLowe Lintas Group in India, believes that while digital is still 9.9 percent of the total ad spend (according to Group M’s TYNY report released in January) in India, “the greater opportunity in digital lies in organizations readying their marketing ecosystems for a digitized business environment”.

If business owners want to invest in the digitized business environment then the chances of profit percent raise up to 40%. By the increase in technologies people are moving towards running the digital business that can be done via digital media, so for this modern era, it is very important to make your marketplace in the digital world by increasing your presence from digital marketing & advertising. Agencies are moving from traditional marketing to digital marketing because nowadays folks are involved more in different digital media. A marketer has to measure all the aspects of advertising and marketing through which they can generate more revenues for the business. The digital marketing agencies are not leaving any chance to create marketing programmers that work both online or offline, but the researchers says that only digital marketing cannot be beneficial for marketing because with this traditional marketing is also improving and both blends together very quickly, so agencies have to move towards digitised world from only digital world.