Marketing

Marketing that made MDH a 15000 cr brand

By w3era

January 21, 2023

MDH: A Legacy of Spice and Tradition 

Celebrating 100+ years, MDH is India's culinary journey—a blend of heritage and rich flavors.

A Flavorful Legacy: Since 1919 

Founded by Mahashay Dharampal Gulati, MDH pioneered ready-made masalas, expanding to 60+ products.

Global Spice Sensation 

Securing 12% market share in 2020, MDH generated ₹924 crores revenue, reaching every corner with 1000+ wholesalers and 400,000+ dealers. 

Strengths & Opportunities 

Automated production, innovation focus, and expansion potential. MDH poised for growth in diverse product ranges. 

Quality Beyond Compare

MDH products—natural, no artificial colors or preservatives. Superior quality defines its worldwide household presence. 

Affordable Excellence 

Competitive pricing from ₹26 to ₹70 for 100g. Exports to 100+ countries, bridging cultures through affordable, quality Indian flavors. 

Face of Authenticity 

Mahashay Dharampal Gulati—the authentic face. MDH engages customers via website, YouTube, Instagram, and Facebook, sharing love for Indian spices. 

Key Takeaways: 

- Build brand identity through consistent messaging. - Targeted marketing for diverse product segments and audiences.

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