Key Takeaways:

• Understanding Your Audience: Tailor your content to resonate with your target demographic.
• Content Planning: Prioritize your brand’s objectives and strategize accordingly.
• Engagement: Interact with your audience to foster a sense of community.
• Optimization: Enhance the visibility of your videos in search results.
• Influencer Collaborations: Partner with popular YouTubers to expand your reach.
• Paid Advertising: Utilize YouTube’s ad services for targeted promotions.

Understanding Your Audience

It is essential to recognize that before creating any content understand who you’re creating it for. By analyzing your audience’s needs, interests, and behaviours, You can create content that truly resonates with your audience, increasing the chances of engagement.

Building a Robust Content Plan

Define Your Objectives

Whether it’s brand awareness, driving sales, or fostering loyalty, having clear objectives will guide your content strategy.

Research and Analysis

Investigate what your competitors are doing on YouTube. Identify any weaknesses in their strategy that you can take advantage of. Additionally, understand what success looks like for your brand and set measurable metrics.

Creating Engaging Video Content

Content is king, especially on YouTube. Focus on producing videos that offer value in the form of inspiration, entertainment, enlightenment, or education. For instance, brands like Samsung India have mastered the art of storytelling, creating videos that resonate deeply with viewers.

Optimizing for Search

With the right keywords in your titles and descriptions, your videos can rank higher in search results. This optimization increases visibility and drives more organic traffic to your channel.

Engaging with Your Audience

Building a community around your brand is invaluable. Respond to comments, answer queries, and interact with your viewers. This not only fosters loyalty but also encourages repeat visits to your channel.

Collaborating with Influencers

Utilizing influencer marketing can be highly effective when it comes to promoting on YouTube. By partnering with established YouTubers who align with your brand ethos, you can tap into their audience, expanding your reach significantly.

Investing in Paid Advertising

YouTube offers various advertising options, from video ads to sponsored content. These can be tailored to reach specific demographics, ensuring that your content gets in front of the right eye.

Measuring and Analyzing Performance

Utilize tools like YouTube Analytics to track your performance. From viewer demographics to engagement rates, these insights can inform future strategies, ensuring continuous growth.

Videos to Inspire Your Strategy

Relevant Reads from Chipperbirds.com

1. Link Building Affiliate Website Case Study: ChipperBirds.com

FAQs for YouTube Marketing Plan

Visitors and competition both are high on YouTube. How do you plan to increase views of the videos for which you toiled overnights?

YouTube algorithms are getting smarter every day. Organic reach is decreasing, and views from the same IP are detected by YouTube algorithms and discarded. Amidst all this, your genuine video is getting churned.

Time to say goodbye to just a few views on your video. Stay glued to the article as it unravels the top 18 comprehensive ways to get more views.

Disclaimer
This article is only for those ready to work a little more for it, please do not expect any magic tricks.

How do your YouTube videos become successful?

The answer is simple the more the growing number of views makes your video rank high and even more popular. But how to attain those numbers of views is not purely based on creating a good video. Although good content, images, and videography are the spine of a sensational video, a few gimmicks can help you surpass the benchmarks you set for your videos. Let us dive in deep.

Top 18 ways to get more YouTube views

Literally speaking, there are hundreds of ways to increase your video views. Some take long to show results, and some need lots of effort. To put an end to your struggle, here comes the most comprehensive list of techniques to increase the views.

1. Optimize your Video Titles
Any algorithm deciding which video to rank higher for a relevant keyword will first go for a keyword match. There are two important aspects of creating alluring titles for algorithms and humans.

High time for you to get acquainted with keyword planning tools that assist you in finding high-volume keywords. Weave these keywords into an eye-catching title that we leave to your creativity. Many Keyword planning tools let you pick YouTube as your browser and help you find the relevant Keywords per the seed keyword.

2. Do not miss adding video descriptions
Algorithms are simple computer programs that do not understand video content. How cool and quality rich your videos are, it will fall flat for the algorithms if you do not key in a keyword-rich quality description. The description of the videos is the contextual information made available under what the video is related to. It does the same to the video that a meta description does to the website. Offering a sneak-peak into the video, the Video description must be enticing enough for your viewers.

3. Tag your videos
You must be using #tags on your Facebook status. What do they do? Adding a #tag means your status will rank up for tagging if someone searches for a particular word. The same is the case with YouTube video tags.

A way of optimizing your video, tags help algorithms draw a relationship between your video content via the #tags.

For tagging your video, you do not need to go anywhere. While uploading videos, you can add tags and pay some attention.

4. Add a Thumbnail
Finally, something that is not for algorithms but for the viewers. Add a Thumbnail to your videos by going to the Creator Studio and Video Manager. A preview of your video is the Thumbnail that you set. If you leave it to YouTube to decide your Thumbnail, it can be disastrous.

A professional and high-quality thumbnail must always be used when uploading a video. The Thumbnail can be a screenshot of your video or a contrast-colored image, and add text in a very concise manner that can lure viewers.

5. Develop Transcripts
Transcripts are not directly related to your SEO ranking but they do increase the watch time of your videos. The videos with lower bounce rates and higher watch time are ranked better by the algorithms. Add the transcripts files with a simple upload step in YouTube interface.

Transcripts help your videos cross the demographic boundaries due to dialect issues or for people with auditory challenges. YouTube and Google both value such videos that cater to a wide range of audience.

Developing transcripts can be a painful and daunting task. Hire some professional help to do it for you.

6. Educating content delivered in an engaging way
Congrats! With the top 5 tip you were able to get more views, but how do you keep the count growing. It is very important to make a strategic video that delivers educating content in an engaging way. You cannot expect a video to grow in popularity if it delivers valuable content in a monotonous style. Add stats and infographics to your videos to make it interesting and engaging.

For creating engaging videos, it is important that you know your audience. Delivering substandard videos will not give you sustainable video views.

7. Make a Viral channel
If you want to make money out of YouTube views, it is a sound advice to make viral videos. Follow the trends and make educational and engaging videos on them. It could range from news to hot topics like cryptocurrency.

Remember competition is high and your video might succumb to the competition. Make sure you follow all other techniques discussed till now to get more views because just developing viral video content will not work. When you add titles to the video, make sure it sounds closer to the trending viral content so that it ranks higher and relates better.

8. Engage with other YouTubers
Heard of guest blogging, it has proved to be highly beneficial for blogger community and now vloggers are also using this technique to offer links to blogs or other video links. Drop an influential vloggers video link in your video description and ask for the same in return for the favor.
Try not to link in with your direct competitors as you might lose some traffic to them. But stay active and if you are recording your videos giving examples of other vloggers would also not be a bad idea.

9. Create unique video content
Plagiarism follows you to YouTube also. The video content cannot be identified by algorithms to be copied but doing so can mar your future impression on the audience. If you are serious about developing more engagement in future, focus more on creating unique content.

If you use any existing audio or video stream in your video make sure it is declared. Audience is very active now a days and your video may easily caught up with fire of being copied. Stay away from this zone.

Offer credits for the information you used in your video to the actual and reputed source with a brief mention in the Video descriptions.

10. Share on Social Media
Nothing beats the level of views Social Media can bring. While sharing your videos on social media, make sure the YouTube links are uploaded. Facebook, Twitter and LinkedIn social media channel assists you garner more views.

Optimize the video description, #tags, and keywords on the video status. It will bring in more engagement if the automatic playing of YouTube videos is ON in your audience Facebook profile too.

11. Ask users to subscribe
Did you know the YouTube channels can be subscribed? Most of your viewers might not be knowing this feature and may struggle to locate your videos next time. You are losing your audience to the competition.

Go for ask! Let your users know via a comment in End screen or as per part of video conversation that they can subscribe to your channel and get regular updates about your new uploaded videos. You can even add a subscribe link to your video.

12. Integrate the share buttons on your channel
Omnichannel marketing is trending nowadays. Make sure you add your social media share links to your YouTube Channel when the videos ends. Your users can easily share the video on their personal walls and act as a brand ambassador for your channel.

You can also share your videos directly from here so that a unified image of your channel is propagated across the audience.

13. Autoplay your Videos in your Blogs
If you happen to run the same niche blog, make sure you keep the Autoplay of your YouTube videos on before you embed the videos on the blog. Whatever efforts you take to make your Blog popular will bring in more views to your YouTube videos too when they are embedded in an auto play mode.

You may even embed these auto-play videos on your website landing page, it is a very popular trend among startups nowadays. A smart move to make your website interesting and bring in engagement to the YouTube channel simultaneously.

14. Create Playlists
How do you see your videos on YouTube today? If they are scattered, it is not working in your favor. Time to create a Playlist. Playlists help audience watch your videos consecutively. YouTube now automatically plays the next video in the order they were uploaded. You can even create niche wise playlists to make it easy for the audience to find relevant videos.

Suppose you have a product tutorial in sequence, gone are the days to title them as part 1, part 2 and so on. Place them in a playlist and let all the videos be watch time be optimized.

15. Interact with the community
It is a more genuine way of increasing your brand presence. You must stay active on what is happening in your community. Comment and interact with your competitor’s videos to stay active in the community.

If you put across your opinion well, the audience takes you as a well-informed YouTubers and would love to hear more from you.

16. Be consistent
The universal rule applies to YouTube too. Post your next sensational video way before your audience forgets about last videos. People tend to carry the impression from the last video. So if you stay consistent, quality content of the previous video engages the audience for next video too.

Try to become popular as a niche expert so that audience looks up to you as a knowledge source.

17. Reply to the comments
Now that you have mastered the ways of generating more YouTube views, make sure you connect well with your audience in the comments section too.

Thanking your audience for the appreciation or answering any query will project you in good light. It may not bring you more views directly but it is a way of future proofing your upcoming videos.

18. Create Video Responses:
Piggy back on some popular videos of same niche where your video can be relevantly posted as a video response. The fan base of the other channel can now see you video as a response.

It is easy to do so and can get higher views on your videos. You need to diligently look for such videos and not just spam any other channel. Just near the comment box you can use “Create a video response”. Viola this is the place where you need to add your response and who knows in the morning your video has become viral.

Read Also: Google Advanced Image Search

Final thoughts.
Increasing your video link videos is not going to happen overnight. Competition is high and the audience is continuously looking out for something new and interesting. Enterprises are moving fast towards developing videos that get more views to promote the brand image well.

Bonus Tip: You must not always publish promotional content. It should be an appropriate mix of promotional and informational content to keep your audience hooked.