What is it?

Basically, it’s a tracking tool and lets know how many people have visited your website. Not only that, it gives complete data about them, so that you come to know the nature of traffic. It’s highly comprehensive and is known for its accuracy.

After knowing the nature of visitors and the amount, business owners can get a good idea about how business can be grown further. Not only this, the business owners can completely analyze the traffic and can implement strategies to enhance their sales.

Why use Google Analytics?

Firstly, the biggest benefit of using Google Analytics is that it’s a free tool. No matter how small or big the website is, Analytics will offer thorough understanding of traffic, regardless of the nature of business. The reports that are generated by the tool are easy to comprehend. For example, if you have a news website, you can easily understand which news works with users and which doesn’t. It also tells you which news has given maximum revenue. This way, you can plan everything properly and enjoy profits. Same is the case with e-commerce sites also. The owner gets information about which product is a hit and which page shoppers stayed for the maximum time.

It tells a lot about the traffic as we mentioned above; however, the tool doesn’t generalize traffic. In fact, it segregates everything properly. For instance, it tells you about the location of visitors. Apart from that, you can learn about the best sources of traffic i.e. whether the traffic has come from social media, other bookmarking sites, PR sites or others. Publishers can learn a lot about which page is the most popular and which blogs are being loved.

For e-commerce websites, total reports of shopping behavior and revenue are generated from time to time. When everything is properly understood and when you learn about the traffic, good strategies can be formulated so that the traffic increases further.

Google Analytics let’s you plan everything as per the time of the day. For example, if you get maximum traffic at night, you can publish a particular blog post at that time. This way, you shall enjoy more visitors. You don’t have to spend time to study everything because Analytics is the best and clear guide.

Related Blog: Introduction to Google Analytics 4

How should you link it to the website?

Setting it up is extremely easy. If you systematically follow all steps properly, nothing is going to be tough. Analytics has a tracking code; all you need to do is copy it and paste it to every website page.

If you don’t have the time to do so, then, just get hold of Monster Insights Plugin. It’s an easy to use plugin and can setup Analytics with great ease. The plugin lets you use the features in a hassle free manner.

All you need to do is study which platform is giving maximum traffic and resort to it. If Facebook is giving you maximum traffic, you can stick to that. A lot of time can be saved and more visitors can be attracted.

This plugin saves all your efforts. Connecting with WP site becomes very easy and you can do so in few clicks itself.

How to view reports?

Once the installation process has been completely done, you will get the data in just few moments.

For viewing the reports, you have to select the option “Insights” on the WP dashboard. You can monitor the performance through this plugin and get a good overview of the stats. The plugin let’s you view everything without having to put efforts in logging in to Analytics account again and again.

Overview

This Google Analytics tool is an easy and a quick tool to find out some relevant stats about the website. Given below are the things it does for you;

1. How much traffic the website receives daily?
2. Are the visitors unique or the same ones visit daily?
3. Visitors are segregated geographically
4. Is the website mobile-friendly?
5. How much traffic the social media platforms are giving?
6. Breakdown of traffic
7. Time spent by visitors on the website
8. Sales and revenue
9. Conversion rate
10. Registration of users

So once the Analytics has been set up, it’s time to follow the goals. Statistics will tell you whether you are successful in achieving the goals or not. The whole process is automated and you don’t have to take many manual efforts.