As we are ready to gear our marketing trends for 2021, let us take one trend from it that is evergreen since its inception: videos. Video Marketing was born just a few years ago, but it has turned out to be the child that scores the highest marks in the class. Before we mention what the importance of video marketing is, let us give you a reflection on what Video Marketing is.

Video Marketing: It means promoting your product/service or market it to the audience through videos. There are many kinds of videos used for marketing today, but the most popular ones which you should include in your video marketing campaign strategy are:

• Educational Videos: These videos are informational and explain the topic concerned.
• How-To Videos: These videos usually explain the working processes. It can range from fixing your leaking tap or making some food and whatnot.
• Product Reviews: They describe reviews of products they purchase to provide consumer’s point-of-view.
• Entertaining Videos: These Videos have humor as their backbone. They are about funny situations or describing unusual situations.
• Vlogs: Vlogs or Video logs are one of the most shared videos, where people journal about their days and happenings around them.
• Interviews/Q&A: These types of videos are mostly done for celebrities or influencers. Mostly about those people who the audience is curious to know about.
• Testimonials: A video most of the companies release, which has its users and customers give reviews about the product/service, and how the brand made them feel. It is more from an emotional point of view, which makes it different from a product review.
• Animation: It is one of those videos used in a marketing strategy that never goes wrong.
• Company Culture: Gone are the days when company culture was a document or something we learned in training. Nowadays, company culture is the reflection of a company’s working, values, etc plained directly through the most effective form of communication, video.

Including a video in a marketing strategy seemed like a lot of work for marketers earlier. But nowadays, it is an essential part of the marketing strategy and should be a critical part of your marketing strategy in 2021 too! The things we require for making a video includes:

• • A fixed budget: So everyone knows their financial limits, and stick to it.
  • Editing Software: A good one, because this can be your boon or bane depending upon the quality of your video.
  • Decent Equipment: Most of the videos made nowadays is a result of a good camera and an even better editing software. So the equipment required is not so much for making a video.
  • Division of skills!: Rather than having one person make the entire thing of average quality, choose a team. A team whose members are experts in individual skills like writing script, shooting the video, editing, promotions, etc.

These videos then are posted on the website’s landing pages, social media platforms, emails, etc.

Now that you are covered with what role these videos play, and what videos should be included in your marketing strategies. Let’s take a look at the five reasons why you need video in your marketing strategy:

• • • Videos engage with your laziest audience: 

Yes! Our target audiences are becoming more lazy day by day as knowledge provided to them has become more convenient. There are seven blogs for one person, which makes them have sufficient information at hand. But as videos are still crawling in, people are expecting more of the information in video form. A video keeps our users engaged, and they can easily comprehend the information whole being entertained. As humans are more receptive to visuals and retain more information by seeing visuals than reading texts. Posting videos became a more attractive way to gain an audience’s attention on the first go.

• • • An effective SEO strategy benefits more for videos:

When we build an effective SEO for our marketing strategy, things like an appropriate set of keywords, a better set of tags, backlinks, to rank better in search engine rankings and get the best of Google’s algorithm. It’s not just the algorithm. Because Google owns Youtube, videos uploaded on youtube have massive support from google. A good SEO strategy doesn’t just boost traffic or boost organic search rankings; here, it also means Google’s support for videos is more.

• • • Caters to audiences emotions: 

Videos are a way to connect to the audience’s emotions as well because every video is based on storytelling. When you tell the brand’s story, or story attached to it, you are giving a face to the brand and are attaching some human values to it. When a brand grasps the emotional appeal, people think of it as a humanistic version and relate to those values. These values then help them to become more loyal towards the brand and ultimately be a regular customer.

• • • Conversion Rates have seen a boost: 

We have seen an 80% increment in conversion rate when a video is uploaded than an image or a text. The reason why this is possible is that videos are a far better option and should be included in your marketing strategy in 2021, as they convince the audience the need for the product. Videos have a good recall value because they show more of an emotional side of a product or a brand, which is easy to remember for the audience and thus gives the brand a benefit or recall value. The audience can easily recall a product or brand by its storytelling or the message they showed or the emotions they appealed to even if they do not use the product which, in short, increases awareness.

• • • Ease of Access:

It is a commonly known notion that retaining customers is less expensive than finding new ones. With videos, we have the advantage to quickly get access to new customers because videos get easily shared and attract more audience than a simple text or image. So post your video on all your platforms to reach every aspect of your audience and that will help them share it with their friends and family and generate interest in them as well, or the audience knowns as your new customers.

These benefits of video in a marketing strategy makes it a very viable component in marketing strategies, and it should be an essential component of your marketing strategy of 2021.