So, if you are a business owner, you need to ponder over what makes this content search or research so important. Commonly, you need to think about one thing. What is the preferred method people choose while searching for content?

Do you type any phrase into the search bar of Google? Are you asking Siri or Alexa? Well, like most of the 60% of individuals who are using the Internet all over the world, it will be a combination of all. Surprisingly, you might be searching for content using voice search but your own brand’s content won’t be synchronized with the possibility of having a voice search. This might be a huge issue when you are trying to reach connected consumers.

Getting Assistance from Content Marketing

The significance of content marketing is just as important as earning and keeping customers in 2019 and the year before. Perhaps in the coming years, its importance will double fold. However, it is becoming a bit expensive too.

Now as the content is continuing to proliferate and organic search traffic is continuing to increase as well as trends in the technology are putting huge brands at the risk of being less advanced, there is an extensive increase in competition. This is something that brands can’t miss out.

3 Successful Strategies to Improvise Content Marketing

The following are the three major strategies brands should use for increasing relevance, reach, retention, resonance and get more value from content marketing in 2020

1) Going for Voice Search

Voice search which means speaking directly to your smart device rather than typing in the search bar is becoming more common. No doubt it is one of the biggest percentages of Google searches and it is becoming extensively popular.

As per the studies conducted by Google in 2016, it displayed that more than 20% of all cellphone searches were voice mode and somewhere by 2020, it is predicted that more than 60% of all searches will be voice-activated.

So, how does content marketing strategies relate to voice search? Well, there a few things you need to understand. The first thing is that voice search is depended on natural language. So, your focus must be on long-tail phrases, keywords or full sentences.

Secondly, you need to optimize your search engine optimization for local searches. Why? Well, the voice search is somewhat three times more likely to help in local nature. And lastly, you must focus on providing answers to conversational queries that customers will like to answer. This is by creating FAQ pages and even highly targeted content.

2) Adding Transparency in All Aspects of Content Marketing Strategy Process

One thing you need to know about connected consumers is that they value authenticity and transparency very highly in comparison to the previous generations. With regard to the content creation strategy, people want to view your brand as transparent, authentic, and living up to its value. All these need to be fulfilled just before hitting the ‘purchase’ button. So, content marketing is one of the best ways to convey this.

The following are some of the major tips you can follow-

• Create and write blog posts which can bring out the importance of your corporate social responsibility. Plus, you need to think about the various ethical standards that you might have to use for choosing vendors. Also, check out if there are communities that are simply committed to them.
• Take part in relevant and important trending conversations present in social media which easily matches your value. You have to make sure that your brand has certain things that is meaningful in contribution. However, if you are having issues in anything besides marketing pitch, then you better stay out of the conversation.

3) Implementing Better and More Personalization As Well As Interactions

Do you know that connected consumers always like certain kind of personalization? This was unheard for about two or four years back. So, it means that if you are using AI and machine learning capabilities in content marketing, then it will be powerful and great.

AI can digest a huge amount of data. Also, it provides a good amount of insights into what customer’s need, where they are spending their time online, etc. Now tapping to the power of AI for content marketing strategies is still not a clear option for you, don’t worry.

You can still develop highly targeted content. These will be answers to all the detailed queries. Just for example, if various customers want to buy items from a specific price range, all you need to do is provide them with the product that matches their price range.

Some of the basic steps you can follow are –

• Become highly specific and that too with categories and tagging on your blog.
• Develop marketing emails which request for reviews. These will be sent to customers once they make any engagement or purchase.
• Try to engage with customers using live video platforms as well as answering queries as and when they come.

Future of Content Marketing in 2020

The content marketing strategy process is not going anywhere. You might be surprised to know that it will take on a new life where the era is all about connected consumers. The time has come for you to think and increase the investments you make in the content creation strategy of your brand so that you can provide your customers with what they want. Otherwise, they might go for other brands.