A Double-Edged Sword: The Pros and Cons of AI Content Creation

Artificial Intelligence (AI) has revolutionized content creation, offering a range of benefits and challenges. Let’s delve deeper into both sides of this technological coin.

• Pros: Unlocking Efficiency and Innovation

Enhanced Efficiency

AI tools excel at streamlining content creation processes. They swiftly generate ideas, craft outlines, and even draft entire pieces, significantly reducing the time required for these tasks.

Powerful Ideation

One of AI’s strengths is its ability to brainstorm unique and creative content concepts. For writers facing the dreaded writer’s block, AI provides a refreshing wellspring of ideas.

Rapid Research

In the fast-paced world of content creation, time is of the essence. AI comes to the rescue by swiftly gathering and synthesizing information from various sources, saving valuable research hours.

• Cons: Navigating Limitations and Challenges

Generic Content

A significant concern with AI-generated content is its potential for blandness. Unrefined AI output may lack the distinct voice and personality that resonate with readers. This generic nature can lead to disengagement and reduced impact.

Factual Inaccuracy

While AI is adept at processing vast amounts of data, it’s not immune to errors. Content generated by AI may contain factual inaccuracies if not rigorously fact-checked and edited by humans. This can erode credibility and trust with your audience.

Search Engine Penalties

In the ever-evolving landscape of search engine algorithms, Google and other platforms penalize content that is deemed “thin” or plagiarized. AI-generated content runs the risk of falling into these categories, potentially harming your website’s ranking and visibility.

Responsible Use: Balancing Innovation with Quality

The drawbacks associated with AI content creation emphasize the critical need for responsible usage:

• Quality Assurance: Human oversight is essential to ensure AI-generated content maintains a high standard. Rigorous editing, fact-checking, and injecting human creativity are vital steps.

• Authenticity: Readers crave authenticity and genuine connection. AI content should be infused with human touch, emotions, and perspectives to resonate with audiences.

• Compliance: Adhering to copyright laws and avoiding plagiarism is crucial. AI tools should be used as aids, not replacements, in the content creation process.

By understanding and addressing these challenges, content creators can harness the power of AI while mitigating its pitfalls. It’s a delicate balance between leveraging AI’s efficiency and preserving the essence of quality content that captivates and engages readers.

Read Here – Content Marketing Service

The Two Schools of Thought: AI vs. Human Expertise

The content creation community is divided on the role of AI:

• The AI Enthusiasts: This camp believes that with the right tools, AI can generate content ready for publishing at breakneck speed.

• The Traditionalists: This group argues that AI lacks the human touch and insight needed for truly successful content.

While AI is undeniably powerful, relying solely on it can be risky. 

The Pitfalls of Going All-In with AI: A Cautionary Tale

Several brands learned the hard way about the dangers of over-dependence on AI. In March 2024, Google updated targeted websites using AI content that violated search engine guidelines. This resulted in embarrassing content and even removal from search results.

The Winning Formula: A Collaborative Approach

The key to success lies in a collaborative approach that blends the strengths of AI and human expertise:

• Professional Writers and Editors: Skilled writers can leverage AI to enhance their workflow, not replace it.

• The Right AI Tools:  Choosing the appropriate AI tools tailored to your content needs is crucial.

• A Streamlined Process: A well-defined process for utilizing AI efficiently while maintaining quality is essential.

Here’s how this collaboration plays out:

• Pre-Work: Develop a system for prompting AI tools, defining your target audience, brand voice, and content format.

• Content Creation: Use AI for brainstorming, outlining, researching, and generating first drafts to be edited and refined. 

• Editing and Fact-Checking: Rigorous editing and fact-checking are vital to ensure accuracy, brand consistency, and reader engagement.

AI Tools for Content Creation: A Closer Look

• Writesonic

Writesonic offers a range of AI-generated content, from blog posts to product descriptions. Powered by GPT-4 technology, it ensures high-quality, accurate content.

• Copy.ai

Specializing in marketing and sales, Copy.ai’s OS provides customizable workflows. Users can input their brand’s voice for personalized content.

• Jasper

Jasper caters to enterprises, focusing on scaling content marketing campaigns. Its features maintain brand consistency and effectiveness.

• ChatGPT: A Surprising Contender

ChatGPT, based on GPT-3, stands out as a versatile and free AI writing tool. Ideal for generating ideas and blog post outlines, it’s a go-to for quick content creation.

• Buffer’s AI Assistant: Tailored for Social Media

Buffer’s AI Assistant streamlines social media content creation:

– Platform-Specific Content: Adapts content for each platform’s nuances.

– Editing Features: Easily tweak posts with buttons for rephrasing, shortening, and more.

Conclusion

The rise of AI-powered content writing tools has changed how we create content. These tools make writing easier and improve the quality of content on different platforms. They help writers produce more, tailor content for online readers, and explore new styles. By taking a collaborative approach, you get the best of both worlds: the efficiency of AI and the personal touch of human creativity. This means your content not only meets search engine standards but also connects with your audience on a deeper level.

The global advertising industry has witnessed a steady ascent in spending, with a projected surge to nearly 856 billion U.S. dollars by 2023, underscoring the vitality of effective advertising. The digital realm, inclusive of desktop, mobile, and laptop platforms, accounted for a staggering 522.5 billion U.S. dollars in 2021, a number projected to reach approximately 835.82 billion U.S. dollars by 2026. This is really a very large number of spending on online advertising worldwide.

In this blog, you will understand the role of paid ads in performance marketing.

What is Performance-Based Marketing?

A combination of brand marketing and paid advertising, performance-based marketing refers to advertising programs where digital marketing companies are only paid when they accomplish a desired action like generating leads, closing sales, or attracting customers to purchase some products or avail some services.

Now that you have understood performance-based marketing, you need to know about what are performance marketing campaigns.

What are Performance Marketing Campaigns?

Performance marketing campaigns are targeted strategies designed to achieve specific actions, like lead generation or sales. These campaigns use data-driven methods, paying marketers based on their performance in meeting predetermined objectives. This approach ensures that resources are efficiently allocated, maximizing ROI and driving measurable results.

What is Paid Performance Marketing?

At the heart of online performance marketing lies Paid Ads, a dynamic channel for reaching potential customers. It involves advertisers paying a fee each time their ad is clicked, ensuring that it gathers the attention of an engaged audience. This approach is particularly effective in driving targeted traffic to websites.

Crafting the Best Performance Marketing Campaigns

Creating compelling performance marketing campaigns requires a nuanced understanding of the audience’s preferences and behavior. It involves meticulous keyword research, ad copy optimization, and strategic bidding to maximize visibility and relevance. This results-oriented approach ensures that every click translates into meaningful interactions.

What are the Effective Strategies for Paid Ads in Performance Marketing

In the dynamic landscape of digital advertising, crafting an effective performance marketing strategy is crucial for businesses aiming to maximize ROI and drive tangible results. Paid ads in performance marketing play a pivotal role, as they can significantly enhance visibility and engagement. Here are some tried-and-true strategies for leveraging paid ads in performance marketing:

1. Precise Audience Targeting

Understanding Your Audience

• Begin by conducting thorough market research to identify your target audience’s demographics, interests, and behaviour patterns.
• Leverage tools like Google Analytics and social media insights to gain valuable audience insights.

Utilizing Advanced Targeting Options

• Platforms like Facebook, Google Ads, and LinkedIn offer sophisticated targeting options, allowing you to reach specific demographics, interests, and behaviours.
• Utilize retargeting to engage users who have previously interacted with your brand.

2. Compelling Ad Creatives

Crafting Engaging Visuals and Copy

• Create visually appealing and informative ad creatives that resonate with your target audience.
• Use persuasive language and compelling visuals to encourage action.

Split Testing for Optimization

• A/B testing different ad variations can help identify what resonates best with your audience, leading to higher click-through rates and conversions.

3. Emphasis on Landing Page Optimization

Relevance and Consistency

• Ensure that the landing page aligns seamlessly with the ad’s messaging and offers a smooth user experience.
• Optimize loading times and mobile responsiveness for enhanced user satisfaction.

Clear Call-to-Actions (CTAs)

• Place clear and compelling CTAs on the landing page, guiding users toward the desired action, whether it is a purchase, sign-up, or download.

4. Budget Allocation and Bid Management

Strategic Budgeting

• Allocate your budget strategically based on the performance of different campaigns and channels.
• Consider focusing on higher-converting channels to maximize ROI.

Effective Bid Strategies

• Opt for bidding strategies that align with your campaign goals, whether it is maximizing clicks and conversions or targeting a specific ROAS (Return on Ad Spend).

5. Continuous Monitoring and Optimization

Real-time Analytics

• Leverage analytics tools to monitor the performance of your paid ads in real-time. Pay close attention to metrics like click-through rates, conversion rates, and cost-per-acquisition.

A/B Testing for Continuous Improvement

• Continuously test and optimize various elements of your ads, such as headlines, visuals, and ad copy, to improve performance over time.

6. Harnessing the Power of Social Media Advertising

Targeted Social Advertising

• Platforms like Facebook, Instagram, and LinkedIn offer robust advertising options with detailed targeting capabilities. Leverage these to reach specific demographics.

Engaging Ad Formats

• Utilize visually engaging ad formats, such as carousel ads, video ads, and interactive polls, to capture user attention and drive interaction.

Paid ads are a vital component of a successful performance marketing strategy. By employing these effective strategies, businesses can unlock the full potential of paid ads in performance marketing efforts. At W3Era, our proficient experts are trained in performance marketing management and are enthusiastic to provide results-driven outcomes to our clients.

Conclusion

As businesses navigate an increasingly competitive digital landscape, the significance of paid ads in performance marketing becomes all the more pronounced. It is not only a strategy; it is a paradigm shift towards results-driven marketing. With W3Era‘s expertise in performance marketing, businesses can harness the full potential of paid advertising to drive targeted traffic, boost conversions, and achieve measurable ROI. Our tailored approach considers precise audience targeting, compelling ad creatives, and continuous optimization to ensure that every ad dollar spent translates into tangible business outcomes.

This approach empowers businesses to stay ahead in the digital race and establish a robust online presence that resonates with their target audience. In essence, W3Era’s proficiency in paid ads in performance marketing is a game-changer for businesses striving to thrive in the competitive digital landscape. With us, businesses unlock the potential of paid ads in performance marketing for unparalleled growth and sustained digital success.

FAQ For Paid Ads in Performance Marketing

Key Takeaways:

• Utilize SEO techniques for organic growth.
• Engage with your audience on social media platforms.
• Collaborate with influencers in your niche.
• Create high-quality, shareable content.
• Invest in paid advertising for immediate results.

SEO: The Backbone of Organic Traffic

Understanding On-Page SEO

On-page SEO involves the optimization of individual web pages to rank higher in search engines. This includes optimizing content, meta descriptions, and title tags. By ensuring that your website’s content is optimized for search engines, you can significantly boost organic traffic.

The Power of Backlinks

Backlinks, or inbound links, are links from one website to a page on another website. They are crucial for SEO as they signal to search engines that your content is knowledgeable and authoritative. Acquiring high-quality backlinks can significantly improve your website’s search engine ranking.

For instance, ChipperBirds.com utilized backlink strategies to grow from zero to 163,000 page views in just one year. They achieved this by building backlinks through cold email outreach and analyzing competitors to find the best link-building topics.

Mobile Optimization: A Must in Today’s World

A majority of users access websites from their mobile devices, so it is essential to have a mobile-friendly website. Such a site not only offers an improved user experience but also secures higher rankings in search engine results.

Harnessing the Power of Social Media

Engaging Content is Key

Creating engaging content that resonates with your audience is essential. Whether it’s informative blog posts, eye-catching infographics, or interactive polls, content that captures attention is more likely to be shared, leading to increased website traffic.

For video content, platforms like YouTube are invaluable. Here are some insightful videos on increasing website traffic:

• 8 Ways to Increase Your Website Traffic FAST and FOR FREE
• 7 Ways to Increase Website Traffic in 2023
• 5 Ways To Increase Web Traffic FAST & For FREE

Engage, Engage, Engage

Engaging with your audience on platforms like Facebook, Twitter, and Instagram can drive significant traffic to your website. Respond to comments, participate in discussions, and always provide value to your followers.

Collaborations and Guest Posting

Collaborating with influencers or guest posting on reputable websites in your niche can expose your content to a broader audience. This not only drives traffic to your website but also establishes your authority in the field.

Paid Advertising: For Immediate Results

While organic strategies are essential for long-term growth, paid advertising can provide immediate results. Platforms like Google Ads and Facebook Ads allow you to target particular demographics, ensuring that your content reaches the right audience.

Conclusion

Increasing website traffic requires a combination of organic and paid strategies. By understanding your audience, creating high-quality content, and leveraging the power of SEO and social media, you can significantly boost traffic to your website.

Frequently Asked Questions (FAQs) on Increasing Website Traffic

The Top Digital Marketing Trends of 2024

The world is evolving rapidly, and adaptability is crucial to maintain competitiveness. At W3era, we specialize in assisting businesses in crafting effective marketing strategies to thrive in the digital-first era. Our digital marketing experts are dedicated to providing digital marketing services to accelerate your growth and harness the power of the latest digital marketing trends to your benefit. We understand the unique needs of all businesses and provide tailored solutions to maximize their success. In this blog, you will explore digital marketing trends that help in shaping the world of B2B marketing.

Embrace the Digital Revolution: Building Exceptional Digital Experiences

As technology advances and consumer behavior evolves, businesses must prioritize seamless and engaging digital experiences to meet customer expectations and stay competitive. In the era of rapid digital transformation, B2B marketers are continuously emerging to keep up with the ever-changing digital landscape. This is a fact that customers now engage with sales representatives or businesses only when they are fully satisfied to buy products or services through the decision-making process.

In the past few decades, people used to approach businesses immediately. But in the present era, they prefer to connect with their peers, consume valuable content, and conduct thorough research before reaching out to businesses. Due to this, marketers focus their interests on implementing digital marketing trends into businesses to gain more organic traffic.

Robots Revolutionizing the Digital Marketing Landscape

In digital marketing, one of the latest digital marketing trends that is dominating the world in the year 2024 is the rise of robots. As technology advances at a rapid pace, robots are becoming an integral part of a digital marketing strategy. From chatbots that provide instant customer support to AI-powered automation tools like OpenAI’s ChatGPT, Google’s Bard, and Microsoft’s Bing AI that streamline marketing processes, robots are revolutionizing the industry. These intelligent machines are capable of analyzing data, delivering personalized and original content, and even executing targeted campaigns relevant to your business. With their efficiency, scalability, and ability to enhance customer experiences, robots are really taking over the world of digital marketing.

Content Marketing Mastery

Content marketing mastery has emerged as one of the latest digital marketing trends 2024. By creating valuable and engaging content, businesses establish thought leadership, build trust and connect deeply with their target audience. This trend goes beyond traditional blog posts and articles, encompassing various content formats like videos, podcasts, and interactive experiences. Brands focus on content distribution through social sharing, influencer collaborations, and strategic partnerships. Leveraging data analytics and insights, marketers optimize content strategies to attract the maximum customer base. Embracing content marketing mastery enables businesses to achieve brand awareness, increased engagement, and more conversions, driving them to digital success.

In August 2022, Google introduced the Helpful Content Update, bringing great news for those who invest in content marketing. This update emphasizes the importance of original content, prioritizing it over superficial and recycled content that is only created to boost Google rankings. It is a significant shift towards promoting high-quality and valuable content that genuinely benefits users and will also become the base for future digital marketing trends. With this update, Google aims to enhance the search experience by rewarding creators who prioritize authenticity and provide meaningful information. For content marketers, this update reinforces the importance of producing unique and insightful content that resonates with their audience, ultimately leading to improved visibility and organic traffic.

Providing Quality Information Rather Than Quantity

The focus on quality information over quantity continues to be an essential strategy in 2024. Creating informative, valuable, and engaging content that meets the needs of the target audience is essential for attracting and retaining customers. In the digital marketing world, the focus has shifted from producing a large volume of information to prioritizing quality. As we delve into 2024, providing exceptional information has become one of the prevailing digital marketing trends. Businesses now understand that delivering valuable, relevant, and engaging information holds more significance than inundating audiences with an abundance of mediocre material.

By investing resources into crafting high-quality information that resonates with their target audience, brands can establish authority, build trust, and foster long-lasting connections. This strategic shift ensures that businesses capture the attention of their customers, drive their engagement, and achieve desired outcomes. This will ultimately lead to greater success in the digital landscape.

The demand generation framework helps you to examine the digital marketing trends that influence your strategic planning, audience activation, trust and authority establishment, as well as relationship building and nurturing. This framework serves as a valuable tool to analyze and navigate the evolving landscape, enabling us to identify opportunities and devise effective strategies tailored to your specific needs. By leveraging this framework, we can ensure a holistic approach that addresses the various aspects crucial for your success, ultimately driving growth and fostering meaningful connections with your target audience.

The Demand Generation Framework

At W3Era, we have created a robust Demand Generation Framework centered around 4 fundamental pillars. These pillars serve as the cornerstone of our approach, empowering us to enhance our client’s brand visibility, generate interest, and establish their business as the leading competitor in their industry. By leveraging these pillars, we create a comprehensive strategy encompassing various tactics and channels to drive results. Our focus lies in maximizing awareness, capturing audience interest, and positioning our clients as industry leaders. Through our tailored framework, we strive to propel our customers’ success and elevate their market presence.

Podcast Guesting

Podcasts have witnessed remarkable growth as a popular medium in the United States. According to Statista, more than 82 million individuals listened to podcasts in 2021, with projections indicating that the number will exceed 100 million listeners by next year.

Podcast guesting has emerged as a powerful digital marketing tool in 2024, opening doors to new avenues of audience engagement and brand exposure. Businesses can tap into established listener bases by strategically appearing as guests on relevant podcasts and captivating audiences with their expertise. As a guest, they can share valuable insights, stories, and experiences, positioning themselves as thought leaders and trusted authorities in their industry. This amplifies brand awareness and fosters meaningful connections with a highly engaged audience. With the growing popularity of podcasts, harnessing the potential of podcast guesting becomes a game-changer, enabling businesses to expand their reach, build credibility, and drive tangible results in the digital marketing landscape.

Enhancing Online Visibility Organically

In 2024, B2B companies can reach a maximum customer base by strategically enhancing their online visibility through organic content and paid promotion. By investing in high-quality organic content, such as blog posts, articles, and videos, B2Bs can establish thought leadership, provide value to their target audience, and improve search engine rankings.

Additionally, utilizing paid promotion channels, such as social media advertising and search engine marketing, allows B2B companies to amplify their reach, target specific customer segments, and drive targeted traffic to their website. This comprehensive approach to implementing digital marketing trends to businesses ensures that B2Bs capture the attention of a wider audience, increase brand awareness, and, ultimately, maximize their customer base in 2024.

Transform Your Website into a Dynamic Buyer Enablement Tool

One of the main objectives of implementing your marketing strategies into your business is to establish authority and trust with your target audience. You can significantly enhance customer engagement by transforming your website into a dynamic buyer enablement tool. A buyer-centric website focuses on providing valuable resources, personalized content, and interactive features that cater to the needs and preferences of your target audience. It becomes a platform that guides and supports buyers throughout their journey, offering relevant information, seamless navigation, and intuitive user experiences.

By empowering customers with the tools, they need to make informed decisions, you build trust, encourage exploration, and increase interaction with your brand. This transformation unlocks higher levels of customer engagement, leading to deeper connections and increased conversions, and ensures the growth of your business. After developing an attractive and mobile responsive website for users, creating quality content and mastering content marketing are the essential digital marketing trends that help boost your business’s SERPs.

Developing Content for Better Sales Conversions

Developing compelling content is crucial in driving sales conversions, leading to bigger revenue and return on investment. By availing of the services of a leading digital marketing agency, businesses can harness the expertise and resources needed to create content that captivates and converts their target audience.

A strategic approach to content development begins with a deep understanding of the target market and its pain points. Through thorough market research and audience analysis, a digital marketing agency can identify the most effective content formats and channels to reach and engage potential customers.

High-quality content tailored to the buyer’s journey is one of the most imperative digital marketing trends essential for driving sales conversions. Businesses can establish themselves as industry leaders and trusted advisors by creating informative blog posts, engaging social media content, compelling videos, and interactive experiences. This positions them to guide prospects through each sales funnel stage, nurturing them toward a purchase decision.

W3Era is the best digital marketing company with content strategy, creation, and distribution expertise. We employ skilled content creators who can craft compelling messaging, ensuring it resonates with the target customers. In addition to this, we utilize data-driven insights and analytics to continuously optimize content performance and drive better results for your business.

Conclusion

In the rapidly evolving digital marketing trends 2024, B2B organizations must adapt to the latest trends to stay competitive. At W3Era, we understand the importance of leveraging these trends to enhance online visibility organically and drive sales conversions. Our digital marketing services help businesses create original and informative content, develop an appealing website with an easy user interface and navigation, and achieve a higher return on investment. By partnering with W3Era, businesses can navigate the digital landscape successfully for a longer period.

While ChatGPT is popularly used for its conversational abilities, you can do anything, from making a website to making your diet plans. So, if you want to improve your traffic on your website organically, you can get help from ChatGPT prompts.

Many people are still finding it hard to use Chat GPT, although they are well-known about it. This is why 50 essential ChatGPT prompts and some examples are described to make your complicated tasks more manageable. These ChatGPT prompts can be handy for automating various language-related tasks, like writing, translating, summarizing, etc. With its assistance, you can save significant time and effort.

Here are 50 ChatGPT Prompts to Ease your Complicated Digital Marketing Tasks:

1. Writing Assistance

You could take help with Chat GPT to accomplish your Tedious Task.

• “Help me write a 20-word paragraph about (topic).”
• “Analyze the following paragraph or line.”

2. Creative Writing

Get detailed descriptions or ideas for story writing.

• “Give me a story idea for a children’s magazine with a fairytale setting and a moral in the end”
• “Suggest a Male character for a Sci-fi story setting”

3. Content Creation

Create viral and SEO-friendly content for your social media platforms.

• “Can you suggest a topic for my next blog post; (Insert) Keywords, word limit, Industry”
• “Write an Instagram post for the release of my jewellery brand in a friendly manner”
  

4. Research Assistance

Speed up your research process by getting material and analyzing bulky content.

• “Can you find articles about [topic]?”
• “Can you provide me with statistics on [topic]?”
• “Can you suggest a book for me to read about [topic]?”

5. Language Learning

It helps to learn a new language and become fluent in it.

• “Can you help me practice my [language] skills?”
• “Provide me with conversation prompts in [language]”
• ” Translate this phrase for me in the local dialect”

6. Personal Assistant

This ChatGPT prompt helps to keep your life organized with a digital personal assistant.

• ” Schedule a meeting for me at [time]”
• “Can you set a reminder for me to [task]?”

7. Virtual Therapist

Help to develop a positive mindset and achieve your goals.

• “Can we talk about [emotion]?”
• “Provide a solution to my [issue]”

8. Language Translation

Get help translating emails, documents, and other communication materials in real-time.

• Translate this text from [language] to [language]”
• “Can you help me communicate with someone who speaks [language]?”

9. Business Assistance

Get guidance on how to manage and grow your business.

• “Can you help me generate ideas for a marketing campaign?”
• “Schedule a meeting with [client]”

10. Brainstorming

This is the useful ChatGPT prompt that generates creative new ideas for your project.

• “Can you help me develop ideas for [project]?”
• “Evaluate the idea of the project”

11. Game Development

Develop a storyline or description for my game.

• “Suggest some ideas for my game’s storyline”
• “Provide me with a description of a character for my game”

12. Personalized Recommendations

Help businesses suggest products or services based on customers’ preferences and past purchases.

• “Can you suggest some products that I might be interested in?”
• “Suggest the product which I purchased last time”

13. Resume Writing

Create a standout resume that showcases your skills, experience, and achievements with the help of a professional.

• “Help me in writing a resume”
• “Provide me with feedback on my resume”
• “Suggest relevant skills to include in my resume”

14. Mental Math

Improve your mental math skills.

• “Can you generate some math problems for me to solve?”
• “Help me in practising my mental math skills, make a table of mental math problems that will increase in level gradually, from beginner to advance”

15. Event Planning

Provide valuable insights to make your event a success.

• “Can you help me create a guest list for my event?”
• “Help me find a venue for my event”

16. Medical Assistance

Provide services from first aid to emergency medical care and ongoing treatment.

• “Can you provide me with information about [medical condition]?”
• “Suggest some home remedies for [symptom]”

17. Recipe Suggestions

It helps in finding unique trending ingredients.

• “Give me a recipe with unique ingredients that are trending right now”
• “Give me a recipe with the main ingredient as Flaming Hot Cheetos”

18. Fashion Advice

Tips on accessorizing, layer, mixing, and matching different pieces.

• “How to accessorize trendy clothing in 2023?”
• “Can you suggest some fashion trends that would suit me?”

19. Music Suggestions

Help to find a trendy playlist for organizations or social media platforms.

• “Can you suggest a song that eases stress in my organization?”
• “Can you help me create a playlist with royalty-free music for my YouTube videos?”

20. Travel Planning

Helps in organizing and planning trips by considering the budget of individuals.

• “Help me plan my itinerary for my upcoming trip”
• “Suggest some budget-friendly travel destinations”

21. Historical Facts

It helps in doing thorough research for your content.

• “Provide me with information about [historical event] in Web Story format”
• “Can you suggest quotes from a reliable source about [historical figure]?”

22. Writing Feedback

Give constructive feedback on your writing.

• “Suggest ways to improve my writing style”
• “Proofread my document”

23. Personal Finance

It helps in managing the personal finances of your organization.

• “Help me create a budget plan for my business [business name]”
• “Recommend some investment options to boost the online visibility of my business [business name]”

24. Fitness Goals

It helps in maintaining a balanced lifestyle along with your work.

• “Can you give me tips for improving my endurance to enhance office productivity?”
• “How can I create a personalized fitness plan for my lifestyle and business schedule? “

25. Time Management

The ChatGPT prompt helps manage your time by outlining your prioritized work.

• “How can I effectively manage my time to increase productivity and reduce stress?”
• “Can you provide me with strategies for managing my office time better

26. Job Interview/Training Preparation

Get tips and guidance on preparing for your next job interview or training session.

• “Help me prepare interview questions for the SMO Head position and answer points to analyze them as an interviewer.”
• “Prepare a training module for interns for the SMO department.”

27. Science and Technology

An AI-based platform for discussing and discovering the latest technological advancements and innovations.

• “Provide a detailed explanation of a scientific concept that boosts my business revenue.”
• “Can you suggest some technology tools to improve my office productivity?”

28. Product Reviews

Generating and discussing reviews of various products, helping consumers make informed purchasing decisions.

• “Provide me with a review of [product] for the brand [brand name]”
• “Can you help me decide the best product to purchase from [brand name]?”

29. Social Media Marketing

Explore the latest social media trends and technologies to stay ahead of the competition.

• “Can you help me create a social media strategy for my business [brand name]?”
• “Suggest ways to increase my social media engagement with my customers on [brand name]”

30. Philosophy and Ethics

Analyze different philosophical and ethical frameworks and their implications for businesses and society.

• “Can you help me understand a philosophical concept to be implemented in my business [business name]?”
• “Can you provide me with an ethical framework for decision-making to increase the revenue of my business?”

31. Vocabulary Building

Learn how to use context clues, root words, and prefixes/suffixes to improve your communication skills.

• “Can you provide me with new vocabulary words to learn that are frequently used in a digital marketing company?”
• “Help me understand the term SEO used in a digital marketing company.”

32. Law and Politics

Help in identifying the current trends going on in the law and political fields.

• “Create a Web story script on the current political issue going on in the USA”
• “What words or phrases could I not post on Twitter?”

33. Career Advice

It helps in determining which career is the best for an individual.

• “Help me find a career in the PPC department that will help to improve my digital marketing skills.”
• “Suggest ways to improve my SEO skills for a digital marketing company [company name].”

34. Social Media Advertisements

Gives an outline for the social media posts for different social media platforms.

• “Design a Facebook post for a Pet Care brand, Style: Informative, Headline: Attention Grabbing, format: In points along with heading and subheadings.”
• “Design an Instagram advertisement for a Jewellery brand with eye-catchy headings and subheadings.”

35. Mental Health Support

Access professional mental health support and resources to help you cope with company employees’ emotional and psychological challenges.

• “Outline a Facebook Ad for a Mental Health App [name] to relieve my mental health.”
• “Provide the best coping strategies to lower my anxiety at the workplace.”

36. Social Media Etiquette

Helps in learning social media etiquette.

• “Could you help me with social media etiquette in my digital media company?”
• “Suggest ways how to learn social media etiquette during training sessions.”

37. Social Responsibility

This ChatGPT prompt helps in outlining advertisements for ad campaigns.

• “Tell me 3 ways I could produce an ad campaign without any carbon footprints”
• “Create an ad idea for perfume using green marketing techniques”

38. Art and Design

Suggest ways how to provide a stress-free working environment to all the employees of a digital marketing company.

• “Suggest ways to build an innovative and creative environment for high productivity.”
• “Provide ideas on arranging creative activities in my digital marketing office.”

39. Personal Development

It helps develop personal skills to survive in digital marketing companies.

• “Suggest ways to improve my self-confidence as an SEO Head in the office [office name].”
• “Provide some effective strategies for setting and achieving goals in a digital marketing company [company name].”

40. Entrepreneurship

Give suggestions on how to become a successful entrepreneur.

• “Help me start a digital marketing business [business name].”
• “Can you suggest ways to attract customers to my digital marketing business [business name]?”

41. Human Resources

Suggest how to make your digital marketing company filled with skilled employees.

• “Suggest ways to improve employee engagement in the workplace.”
• “Provide me with strategies for hiring new employees in a digital marketing company [company name].”

42. Gardening Industry

It helps identify the leading companies that are giving services in the gardening industry.

• “Suggest ways to improve the online visibility of my business dealing in the gardening industry.”
• “Can you provide me with tips for planting vegetables?”
• “Can you help me identify and treat pests in my garden?”

43. Networking

This ChatGPT prompt helps in expanding your network professionally as a digital marketer.

• “Suggest ways to expand my professional network as a digital marketer.”
• “Help me prepare for a networking event for my digital marketing company [company name].”

44. Children’s Entertainment Industry

It helps boost the online presence of an entertainment industry that will entertain children.

• “Can you suggest ways to keep children entertained during long car rides?”
• “Help me find the best entertainment company for children.”

45. Pro Bono Digital Marketing

It helps in scheduling the management of your charity along with your work.

• ” Make a 3-hour Pro bono work schedule for a digital marketing campaign for NGO.”
• ” Tell me step by step how to set up pro bono work alongside my job.”

46. Office Improvement

It gives an outline of how to improve the working environment of a digital marketing company to boost productivity.

• “Suggest ways to improve the working environment of my digital marketing company [company name].”
• “Provide me with tips for scheduling some fun activities in my office for employees.”
• “Can you help me identify and fix a leak in my bathroom?”

47. Data Protection

Securing your confidential data

• “Develop a security policy for my Instagram brand while dealing with multiple online creators.”
• “Give a step-by-step plan on how to deal with data breaches in FB account.”

48. Food Industry

Helps in preparing campaigns or content for the specific industry.

• “Create a Facebook campaign for a new food truck opening that serves Indo-Mexican fusion food.”
• “Create a Blogspot for the Emergence of cloud kitchen.”

49. Image Creation

Creates images for your brand [brand name] with your product [product name and specifications].

• “Give a prompt for an image creation tool to create a pop art style shampoo image for Instagram marketing.”
• ” What prompt should I use if I want a never used image for bob ross?”

50. Learning Industry Jargon

One of the most used ChatGPT prompts that help to learn industry-related technical terms.

• “What are the E-A-T marketing techniques?”
• “Can you create a list of digital marketing jargon with beginner-friendly explanation in one line?”

Conclusion

Chat GPT is a natural language processing tool that will help individuals boost their knowledge and skills in digital marketing. These ChatGPT prompts are useful to make your complicated and sophisticated tasks easier by responding instantly. If you are engaging in an e-commerce business, you can implement the best social media marketing strategies to boost your sales with the help of ChatGPT prompts.

While Facebook ads drive more customers to your business, Twitter is a powerful social media platform that helps grow your business, engage your target audience, and build communities effectively. Twitter threads are also becoming popular nowadays, which can help you to connect with your customers. Although Chat GPT has many benefits, you do not have to become dependent solely on this AI tool.

ChatGPT is capable of several language activities alongside the generation of responses, including interpretation, paraphrasing, and discussion. As a result, it can be used as a flexible resource for projects like media production, translation software, and client service. The capacity of ChatGPT to provide coherent and fluid content to questions is one of its key advantages. This is accomplished using a converter design, which enables the system to comprehend the structure and links among various phrases and words used in a discussion. ChatGPT can use for many applications, including natural language processing, machine learning, and artificial intelligence. In particular, it can understand and respond to natural language inputs, making it a valuable tool for customer service, chatbots, and virtual assistants.

Are Search Engines Going to Be Replaced by ChatGPT?

It is unknown if ChatGPT will replace search engines like Google or Yahoo. New technology uptake might be gradual. The Technology Acceptance Theory (TAT) is the simplest method for explaining this, a psychological framework that describes how people assess and use new technologies. Machine learning uses TAT to understand how people access and use AI services or products. For instance, a person’s attitude toward using ChatGPT may depend on how they believe it can comprehend and fulfil their requirements and how simple they think it is.

According to the research, it has been shown that ChatGPT is used to attract people who would otherwise search for data on Google. Furthermore, it was noted that Google remains a significant player in the market and acts as the primary gateway for several internet users. Google continues to have many everyday users as it responds to an estimated 8.5 billion public and billions of search terms daily.

According to Morgan Stanley, a new service must provide ten times more suitable methods than an existing one to unseat it successfully. ChatGPT still needs to attain this degree of excellence.

Why is ChatGPT Important for SEO & Content Marketing?

ChatGPT may replace search engines in the future, but currently, it performs regular tasks effectively, allowing us to focus more on strategic work. In that sense, ChatGPT is an addition to content marketing and search engine.

Here, I told ChatGPT to write keywords for Search Engine Optimization, and within a second, it gave me all the keywords related to SEO. Hence, the ChatGPT helps to provide relevant content. Of course, we can’t rely on this entirely, but it allows us to provide a way to proceed with our process. ChatGPT reduces the time for searching keywords.

Here, I asked for topic suggestions for the blog, and, ChatGPT generated unique topics for the blog and helped me to have blog topics. In this way, ChatGPT helps in content marketing.

How Is ChatGPT Impacting the SEO?

ChatGPT can generate unique and high-quality content, which is essential to SEO. An algorithm used by search engines such as Google determines the relevance and quality of a website’s content. High-quality content is one of the most critical factors in determining a website’s ranking. Using ChatGPT generates relevant and high-quality content, increasing the likelihood of a high ranking in SERPs.

ChatGPT is impacting SEO through its ability to understand natural language. As more and more people use voice search and natural language queries, search engines are becoming better at understanding the intent behind a query. ChatGPT optimizes content for natural language queries to increase the likelihood of ranking well in SERPs when people use voice search.

ChatGPT can also generate meta tags, descriptions, and keywords that are important for SEO. These tags and descriptions help search engines understand the content of a website and can boost a website’s ranking. We can train ChatGPT to generate meta tags and reports that are both relevant and optimized for specific keywords, which will help improve a website’s visibility in search results.

The term “backlink” refers to links pointing to a specific website. Search engines consider a website more authoritative when it has more backlinks. ChatGPT can generate high-quality and shareable content that other websites may want to link to, which will help to increase the number of backlinks to a website, thus improving its search engine ranking.

ChatGPT: Transforming the way we interact with machines

Several ways exist for using ChatGPT in SEO. Some examples include:

Content creation:

ChatGPT generates unique and high-quality content for a website, including blog posts, product descriptions, and FAQs. This can help improve a website’s relevance and authority, which can lead to higher search engine rankings.

Meta tags optimization:

ChatGPT can bring an optimized meta tag for a website, including title tags and meta descriptions. This can improve the click-through rate of a website in search engine results, which can lead to higher rankings.

Generating Natural Language Queries:

ChatGPT gives natural language queries similar to what a user might type in a search engine. Targeting long-tail keywords or phrases in SEO efforts can help.

Generating Ideas For Link Building:

ChatGPT can create ideas for link-building campaigns by suggesting content topics, influencers, and potential link opportunities.

Generating Reports And Analytics:

ChatGPT generate reports and analytics based on a website’s SEO performance, including tracking rankings, traffic, and conversion rates.

It’s important to note that SEO is a complex and multifaceted field, and ChatGPT should aid in SEO efforts instead of replacing human expertise.

One area where ChatGPT significantly impacts is search engine optimization (SEO). Search engine optimization (SEO) involves optimizing a website for better search engine rankings (SERPs) and attract more traffic. It is an essential part of any digital marketing strategy and is crucial for businesses that want to increase their online visibility.

Closing Thoughts

ChatGPT is a powerful technology that has a significant impact on SEO. Its ability to generate unique and high-quality content, understand natural language, and create meta tags, descriptions, and keywords makes it an essential tool for businesses looking to improve their online visibility. Moreover, its capability to generate shareable content that not only attracts backlinks but also enhances a website’s ranking. As more and more businesses adopt this technology, it is likely to become increasingly important for SEO.

Lots and lots of sectors are dealing with AI. Artificial Intelligence unleashes hyper-personalization through product recommendations, high-quality content and customer suggestion as ML develops.

Targeted Marketing

Using AI in business helps to increase the ROI of marketing. This might be expensive, but it provides good productivity of work. Advertisement is the oldest tradition, but at that time, it was done with the help of newspapers, radio and TV. Now with the help of technology, we have come up with the best advertisement method, such as social media marketing etc. In old fashion, there was no track of potential customers, no need to know the target audience etc. But through advanced technologies, we are right here where AI plays an important role in advertising along with the customer’s insights and reach. Through current technologies, there is tremendous advancement made in the company. Many enhancements are done to promote your business in this online and digital world. With the help of AI, you can get insights into the customers, communicate with them in real-time, and see the ongoing trend or demand from the customer’s side.

You May Also Like To Read: Latest Emerging Digital Marketing Trends

AI-driven Content Marketing

As we can see, social media marketing is one of the growing things in today’s world. Online content has come up with content-based marketing in different industries. AI helps us to know what type of content the customers are willing to see. Advertising creatives have always strived to find formulas for creating adverts that will get people talking and sharing the message with their friends. AI-created content is also likely to be more cost-effective than traditional content marketing methods, as it requires less manpower to produce. In the long run, AI-created content could completely transform the content marketing landscape, making it easier and more affordable for businesses to produce high-quality content regularly. AI can help understand what stage of the buying process a customer is at. This is because AI can be used to track and analyze customer behavior. As a result of this information, businesses can better understand where customers are in their buying journey. Additionally, AI can also be used to help identify potential barriers to purchase and to help develop strategies to overcome those barriers.

Identifying Micro-influencers

AI helps companies to search for micro-influencers with the right audience segments. Influencers are a big trend in marketing right now, and AI algorithms are already in use to ensure that the personalities most likely to appeal to you appear in your search results and social feeds. AI helps the firm search the small influencers with potential audiences across many audiences or niche segments.

AI in CRM

CRM is the essential function of marketers to master existing customers, which are often important sources of a company’s revenue. AI also helps reduce the risk to the customers by following the pattern of customers’ behavior. The customers can be automatically targeted with incentives and promotions. AI-driven CRM permits businesses for more accurately forecast sales in the market more.

With the collected data, a marketer can easily analyze the customers who want to convert into sales and accept the AI to boost their sales.

Email Marketing

AI helps to personalize email marketing campaigns which are based on meaning marketers, which are triggered by certain actions. This helps to deliver the actual and relevant email to customers’ inboxes. AI helps marketers optimize email campaigns, allowing them to maximize the result. AI helps email marketing reach the right customers and have the potential for them.

Future of Digital Marketing

1. Engaging customer support: As we know, today’s world deals with everything online and goes digital in all areas. Therefore, the engagement of customers is going high on social media platforms. The best way to promote our brands and product nowadays is through social media, where you can show your brand awareness. If you want to engage your customers, you have to be active, which is impossible for human beings. Therefore, the best technology in the market, AI, helps you be available all time and give them a good response. The chatbot handles all sorts of things, such as answer of all the customer’s questions and giving information about services and product sales.
2. Advanced data processing and analysis: ML algorithms help to merge their own; this is because humans cannot process a large amount of data in just one day or a fraction of a second. The ML helps to process the data in a fraction of a fraction and comes out with almost accurate information. This helps to reduce manpower and also avoids mistakes. As human beings, mistakes can be made, hindering the further process. Therefore, AI helps in your business, saving time and manpower.
3. Easy process and recommendation: As customers, we all search for different products according to our needs. Therefore, we all want the accurate product we are willing to search for, and we want the same recommendation for our search. Therefore, AI can easily understand their search and provide similar products. Similar products come with the help of AI through the customer’s behavior. Therefore, this thing attracts customers and converts into sales.

Bottom Line

Marketers found AI the most useful tool for their business as this increased their ROI. W3era also uses AI tools to give rapid growth to your business. As this gives accuracy to the customer result and provides all the insights of the customers, we can improve our weak point, if any.

The above definition of Content Marketing (CM) covers the true essence of what CM stands for. In simpler terms, Content Marketing is the use of relevant and valuable content for the audience. Its motive is to provide them with information that would be beneficial. Most of the companies are unable to provide relevant and useful content to their audience. It ends up looking like spam to them and damages the company’s credibility. The reason why so many people swear Content Marketing to be a useful tool is that it benefits us in a lot of ways:

– providing an increase in credibility,

– boost in sales,

– increment of lead conversions,

– and a hike of brand-loyal customers.

CM nowadays helps create a more credible image than advertising or direct marketing. With increased technological development, there is easy access for consumers to keep themselves updated. It makes them more reluctant to direct marketing or advertising techniques.

With Content Marketing, the customer feels that the company provides more than just a product/service. It makes them feel the need of the companies for engagement. Providing relevant information makes the company more credible in front of the customer’s eyes. The content a company would provide is something its consumers would relate to and spread awareness to others about the same. So even if someone is not your direct customer, content marketing helps to spread awareness of your company, which is the first step to becoming salient.

Content Marketing helps us to extract benefits that help the company and consumers in the long run like:

• good knowledge of the buyer segment
• a customized approach to reach customer’s interests
• catering to their emotional needs, as most buyers connect with the qualities brand has to offer.

The advantage of knowing what your customer base is helps companies stay relevant to their needs and expectations. Now that we know what content marketing is and why it is the need of the era, let’s see the three Strategies to elevate your Content Marketing in 2021:

Dig in deep, research your audience:

No argument seems valid without immense facts and research backing it up. The same goes for knowing our audience. One cannot make the mistake of only assuming what their audiences might need or want.

Our First Content Marketing Strategy is to define our Target Audience. Our audience should be classified by their demographics and other aspects like:

• age
• gender
• interests
• their preferred media
• income
• ethnicity
• profession
• personality traits
• lifestyle

Once we are aware of the information above, we segment our audiences to how we would deliver them content, for eg., homemakers, college freshers, etc

After segmenting, we make buyer personas. Buyer Personas are a description of our audiences, a hypothetical person whose characteristics we study to address their goals, needs, pain points, wants, and buying patterns.

Visit this link to know more about how to make a buyer persona:

The most important thing we need to keep in mind is to be very particular about what content we provide to our audience. The content should be relevant to our products and services and should speak our brand values. It helps in building a community of people interested in our product/service and can be potential brand-loyal customers. Like Starbucks on Instagram, posts information about their products and services, new additions, their programs, and charities which speak not just what they are offering, but where are they offering from.

The last but prominent factor of all the information is knowing your competitor’s offerings. What topics do they talk about, or what are the trends they are following? Many tools can help us give the same information, and competitor analysis for content are:

• Buzzsumo
• SEMrush
• Feedly

Content Calendar: A must!

The second strategy for Content Marketing this year should be making a content calendar. Content Calendar is a schedule for posting your content. Mostly Content Calendar templates are of a month, but you can make yours weekly, according to your organizational needs.

Visit to learn more about how to make a content calendar.

While Planning for the content calendar can look like a lot, as it requires content ideas for the whole month. You do not need to fret as most of the people don’t always have fresh content ideas on the go. As for every person, there are seven blogs present on the web! So the kind of content you can post beside your product/service or brand are:

• Curated Content
• Repurposed Content
• Content Atomization
• UGC

Once you have a content calendar ready, after posting your content, the most important thing is to measure its reach. Lucky for us, we live in a world so advanced that everything has a metric that can track its relevancy. Those metrics are:

• Consumption Metrics
• Sharing Metrics
• Lead Generation Metrics
• Sales Metrics

These metrics will help us track what type of content is getting a good reach, what type of content leads to CTA, or what type of content didn’t generate any action.

Optimize everything in your sight!

The third Content Marketing Strategy for this year is optimization or making the most of our websites and social media. Optimization in today’s scenario yields more results than anything paid, as it gives us more organic results. SEO, as many of you, would have known is just not about using keywords and hashtags, but optimizing the site so well that it reaches the ranks through SERP (Search engine results page).

There are many new ways to optimize your content; they are:

• Targeted Landing Pages: These are those web pages entailed with information, especially targeting specific marketing messages. If your landing page is keyword-driven, has an optimized URL, and use meta tags, so that Google Bots can read them easily, your page is bound to rank much higher than other web pages. The trick here is to understand that even if quality content is what matters today, it is also imperative to strategize it in a way that Google interprets and delivers that to your audience. Taking these measures will help Google appreciate your website as well as provide quality content to your audience.
• Content should be adaptive: With most of our audience hooked to their phones, we need to create and publish content adaptive to their platforms. Someone who was viewing your website on a laptop should also be able to see it on phone later.
• Emotional Approach: Most of us think that it’s the facts that convince people of credibility and increase their reach. That is completely untrue as emotions drive people, and that is the only way to reach them. Try to use headlines that depict an emotional tone.
• What’s happening behind the curtain?: Big MNC’s like Google, LinkedIn, and YouTube, post their behind the scenes so that they can evoke a sense of curiosity in them by making the audience think this is their need. Now even if the information might not be relevant to a person, the idea that they still posted this generates curiosity in people’s minds as to why someone would post it, and they watch it to find out.
• Ok, Google? Alexa? Siri? Cortana?: Hearing this a lot nowadays? With voice search so much in use, we should make sure to optimize our content in context to this.

With these three strategies, you will be able to make your content marketing effective this year. Okay Google, here is the end of the article.

So, if you are a business owner, you need to ponder over what makes this content search or research so important. Commonly, you need to think about one thing. What is the preferred method people choose while searching for content?

Do you type any phrase into the search bar of Google? Are you asking Siri or Alexa? Well, like most of the 60% of individuals who are using the Internet all over the world, it will be a combination of all. Surprisingly, you might be searching for content using voice search but your own brand’s content won’t be synchronized with the possibility of having a voice search. This might be a huge issue when you are trying to reach connected consumers.

Getting Assistance from Content Marketing

The significance of content marketing is just as important as earning and keeping customers in 2019 and the year before. Perhaps in the coming years, its importance will double fold. However, it is becoming a bit expensive too.

Now as the content is continuing to proliferate and organic search traffic is continuing to increase as well as trends in the technology are putting huge brands at the risk of being less advanced, there is an extensive increase in competition. This is something that brands can’t miss out.

3 Successful Strategies to Improvise Content Marketing

The following are the three major strategies brands should use for increasing relevance, reach, retention, resonance and get more value from content marketing in 2020

1) Going for Voice Search

Voice search which means speaking directly to your smart device rather than typing in the search bar is becoming more common. No doubt it is one of the biggest percentages of Google searches and it is becoming extensively popular.

As per the studies conducted by Google in 2016, it displayed that more than 20% of all cellphone searches were voice mode and somewhere by 2020, it is predicted that more than 60% of all searches will be voice-activated.

So, how does content marketing strategies relate to voice search? Well, there a few things you need to understand. The first thing is that voice search is depended on natural language. So, your focus must be on long-tail phrases, keywords or full sentences.

Secondly, you need to optimize your search engine optimization for local searches. Why? Well, the voice search is somewhat three times more likely to help in local nature. And lastly, you must focus on providing answers to conversational queries that customers will like to answer. This is by creating FAQ pages and even highly targeted content.

2) Adding Transparency in All Aspects of Content Marketing Strategy Process

One thing you need to know about connected consumers is that they value authenticity and transparency very highly in comparison to the previous generations. With regard to the content creation strategy, people want to view your brand as transparent, authentic, and living up to its value. All these need to be fulfilled just before hitting the ‘purchase’ button. So, content marketing is one of the best ways to convey this.

The following are some of the major tips you can follow-

• Create and write blog posts which can bring out the importance of your corporate social responsibility. Plus, you need to think about the various ethical standards that you might have to use for choosing vendors. Also, check out if there are communities that are simply committed to them.
• Take part in relevant and important trending conversations present in social media which easily matches your value. You have to make sure that your brand has certain things that is meaningful in contribution. However, if you are having issues in anything besides marketing pitch, then you better stay out of the conversation.

3) Implementing Better and More Personalization As Well As Interactions

Do you know that connected consumers always like certain kind of personalization? This was unheard for about two or four years back. So, it means that if you are using AI and machine learning capabilities in content marketing, then it will be powerful and great.

AI can digest a huge amount of data. Also, it provides a good amount of insights into what customer’s need, where they are spending their time online, etc. Now tapping to the power of AI for content marketing strategies is still not a clear option for you, don’t worry.

You can still develop highly targeted content. These will be answers to all the detailed queries. Just for example, if various customers want to buy items from a specific price range, all you need to do is provide them with the product that matches their price range.

Some of the basic steps you can follow are –

• Become highly specific and that too with categories and tagging on your blog.
• Develop marketing emails which request for reviews. These will be sent to customers once they make any engagement or purchase.
• Try to engage with customers using live video platforms as well as answering queries as and when they come.

Future of Content Marketing in 2020

The content marketing strategy process is not going anywhere. You might be surprised to know that it will take on a new life where the era is all about connected consumers. The time has come for you to think and increase the investments you make in the content creation strategy of your brand so that you can provide your customers with what they want. Otherwise, they might go for other brands.

Although this marketing tool will remain the same, the strategies, tactics as well as the distribution channels will differ greatly. It’s time to gear up with the changing trends and formulate some mind-blowing strategies for 2019.

These days, brand heads are playing the role of publishers because they know how vital it is to focus on content marketing. Earlier, it played a 25 percent role in SMO and SEO, but now, it has occupied a 100 percent share in the same.

This is the reason why brands are not hesitating to invest whole-heartedly in content campaigns. As we mentioned above, the strategies are ever-changing and ever-evolving. Let us see what will work the best in 2019.

1. Focus on quality and not on quantity!

What’s the use of too many contents if none of them is up-to-the mark or follows quality standards? If you are a marketer, half your time should be spent on deciding what kind of topic must be published, rather than how much should you publish. Let the quantity take a backseat! Try to be an exception rather than following already existing trends.

2. Engaging conversations!

Who will read bland and meaningless content? Even though you are pretty practical in choosing matured content, you will fail to garner that interest. Don’t just bombard your readers with lots of texts; ensure that you use relevant images in between so as to create engagement and also attract attention.

3. Facts, facts and facts!

There is no credibility to your content if you don’t add facts. No doubt, you need to make the content as humorous and as reader friendly as possible but at the same time, you cannot ignore stats and facts. Brainstorm and enhance the value of your content by loading it with some important data and facts. Experiment and verify data because you don’t want to give wrong information to anyone, right? Through your content, you need to show that you are an expert. Don’t just give information, make people learn new things.

4. Reach out to influencers

Why take all the efforts alone when you can take help of some influencers? Try contacting some internal experts or influencers and ask them to contribute. This will make things easier; they will offer a good direction to your content. Take a specific topic and ask influencers to share their views on the same.

5. Find a unique angle

Don’t let the blog be filled with regular and boring content. Find a unique angle which readers won’t find anywhere on the internet. Keep in mind one thing that you will not get anything easily. If you don’t set a unique trend, you will never be successful. What’s the use of giving the same thing that other content marketers are giving? Do you wish to be the first in the list or do you want to be the 9th person to do so?

Given below are some tips to formulate a strategy;

• The first and most important thing is knowing the audience. Without knowing the audience, it is not at all possible to device a good strategy. So, it all starts there.
• Second important thing is know the kind of content people are looking forward to. Content is like food; the better you serve, the more the people would love to have it.
• Set aims about the reach. Use multiple platforms and set a goal with regards to the reach. If you don’t set proper goals, nothing can help you.
• Don’t device strategies alone; talk to the sales team, the technical team as well as the brand marketers. All aspects must be taken into consideration.