Changes Coming To Google Analytics: What You Need To Know

Starting July 1, 2023, Data Collection in Universal Analytics will end. However, users can view and export all data collected before this date until July 1, 2024.

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After sunset, users will only have Viewer access to historical data and reports in the user interface. There will be no Editor access, and no new data will be processed after the property turndown.

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Bidding, audience, or conversion data will not be sent to Google Ads or 3rd integration Current UA 360 contract holders can create & upgrade properties, to continue data processing.

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